Introducing the future of finding the perfect foundation
We're harnessing cutting-edge AI technology to eliminate guesswork when picking the ultimate base for your skin tone, type and preference
The perfect make up gifts for every Christmas beauty budget
From the budget to the boujee, we've got Christmas covered.
The best of Black Friday 2020
From complexion-perfecting powders to sassy skin care, muscle-relieving tools and everything in between, this Spree Season promises to be our best one yet!
Ask the expert: Dr. Dennis Gross
Manhattan's sought-after youth-boosting specialist, Dr. Dennis Gross explains his 'Alpha Beta' magic and the latest space-age face mask that the beautysphere's obsessing over
Wands at the ready... these U.S. mascaras are causing a stir
Forget 'Battle of the Bands'... we're talking 'Battle of the Brands' as these top-rated wands go head-to-head to win your hearts (and turn some heads)
Dial up the brightness with 7 must-have highlighters
The highlight of every cosmetic collection, which of our #CultBeautyEdit of glow-giving crème, gel and powder confections do you trust to dial up the brightness?
Cult Community: customer Sarina Munro recommends the ranges pioneering inclusivity
When freelance beauty writer and Cult Beauty devotee Sarina Munro got in touch to pitch a piece about foundation, we seized the opportunity to usher her 'Backstage'
Upgrade your suitcase with travel-compatible palettes
Jetting somewhere? A versatile palette's the best way to streamline your suitcase without compromising your 'look'
Beat itchy eyes with these smudge-proof mascaras
Pollen count making your tear ducts go haywire? These hardworking mascaras can help keep irritation to a minimum.
#CultBeautyTrendWatch Get In Line
Your eyeliner needn't end with a subtle, 'feline flick'. For 2018, all bets are off and all shapes are cool ...