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2011 TED Prize winner

WHY FEMALE-FOUNDED BEAUTY BRANDS MATTER SO MUCH

Beauty News

WHY FEMALE-FOUNDED BEAUTY BRANDS MATTER SO MUCH

In an industry originally centred around women, there's still a gender imbalance in positions of power. That's why it's so important to elevate the trailblazing brands with women at the helm...

2023-03-07 09:00:24By Verity Douglas

The definitive guide to IT Cosmetics' skin-loving formulas

Beauty News

The definitive guide to IT Cosmetics' skin-loving formulas

Developed with plastic surgeons and dermatologists, discover the cult-classic brand that corrects the *real* concerns that we all face

2023-02-09 08:36:03By Bethan Robinson

IT Cosmetics is our Cult Brand of the Month!

Beauty News

IT Cosmetics is our Cult Brand of the Month!

Discover the globally acclaimed range of results-driven skin care and make up heroes, all with FREE worldwide shipping!

2023-01-31 16:00:05By Cult Beauty

The next best thing to happen to your brows

Tried and tested

The next best thing to happen to your brows

Ready, steady, set your brows! Enter a new arch era with brow-sculpting saviours from Benefit, Anastasia Beverly Hills and more!

2023-01-11 10:00:00By Verity Douglas

Best tressed: the hair arrivals you need to know

Tried and tested

Best tressed: the hair arrivals you need to know

With a wave of iconic brands and essential treatments entering the fold, discover the releases that promise to level up your hair care ritual

2021-07-18 09:00:20By Verity Douglas

Show Off: Get The Look

Tried and tested

Show Off: Get The Look

We're falling in love with the uplifting, transformative power of make up all over again, and we're bringing you along for the ride...

2021-07-10 09:00:47By Humeara Mohamed

The ultimate guide to hair care

Problem Solvers

The ultimate guide to hair care

Welcome to the ultimate list of hair heroes that you definitely shouldn't be living without. (Seriously, stop it.)

2021-06-30 09:00:00By Cult Beauty

How to treat maskne during a pandemic

Tried and tested

How to treat maskne during a pandemic

Frustrating little blighters that we're a tad too well-acquainted with, blemishes are a most unwelcome side effect of mask-wearing. But worry not, we have a solution (or two)...

2021-06-28 09:00:00By Humeara Mohamed

Discover fresh's unmissable range of exclusive kits

News

Discover fresh's unmissable range of exclusive kits

From stocking up on firm favourites to discovering a host of must-tries, these exclusive kits are a must-try...

2021-06-20 17:48:58By Emmie Thornhill

Discover new beauty favourites with Cult Beauty Minis

Beauty News

Discover new beauty favourites with Cult Beauty Minis

That serum you're umming-and-ahing about? Or hair mask you're yet to invest in? We bring you the perfect excuse to discover the buys you've been eyeing with Cult Beauty Minis

2021-05-20 23:15:53By Emmie Thornhill