Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15

Latest Articles

Beauty News

FENTY BEAUTY IS OUR BRAND OF THE MONTH

Paying homage to Fenty Beauty, we caught up with Priscilla Ono to get up close and personal with the phenomenon that brings beauty to all.

Beauty News

CULT BEAUTY IS OUT OF OFFICE

No screens, endless daydreams — escape into paradise and join us for an unforgettable summer of sun, sea and the very best of beauty.

Beauty News

THE BEST BEACH DAY ESSENTIALS

From strand-shielding sprays to aftersun, body mists, facial SPFs and more, we’ve collated everything you need to have fun in the sun.

Beauty Trends

EVERYTHING YOU NEED TO KNOW ABOUT THE BEST KOREAN SKIN CARE

Become a K-Beauty guru as we uncover everything you need to know about the best Korean skin care. We’re talking hype-worthy products, 10-step routine and everything in between…

beauty trends

KOREAN BEAUTY: HOW TO GET GLASS SKIN

Discover how to get glass skin with our step-by-step routine designed to unlock your most radiant complexion yet.

beauty trends

101 GUIDE TO LIPSTICK

Celebrate the legacy of lipstick as beauty experts share their pro tips, tricks and insider techniques.

beauty news

101 GUIDE TO SCULPTED BY AIMEE

Discover the brand redefining beauty with simple, inclusive and effective products that empower confidence through skincare-first formulas and multi-tasking makeup.

beauty news

101 GUIDE TO NAKED SUNDAYS

Meet the Aussie-born brand where skincare meets innovation, and SPF becomes a beauty essential as we speak with its founder, Samantha Brett.

beauty trends

HAIR CYCLING: THE SECRET TO SHINY STRANDS

Discover how hair cycling can boost your mane’s health and keep your strands looking their best all year-round as we talk with Philip Kingsley’s Brand Owner & Consultant Trichologist, Anabel Kingsley.