Black-led businesses doing great things

Find your new currrrllll-friend in Tracee Ellis Ross’ host of hair care heroes for every ‘fro. Catering to all coils and textures, Pattern stars everything from a scalp-soothing treatment to The Styling Cream which is an oil-rich blend and a personal favourite for my protective hairstyles.  

While we’re talking about strand-saving heroes, we can’t go on without mentioning — deep breath — Melanin Haircare, Bouclème, Briogeo and Bread Beauty Supply. Knowing you can stock up on everything from curl-defining gels and shine-boosting hair oils to build up-banishing shampoos in our one-stop-shop feels so great. For these brands, enhancing the look, feel and health of 3A-4C hair textures is an always-on assignment. Striving to be more than just a part of the natural hair movement, amp up those me-time moments with your mane with these heroes that add a dose of luxury to your hair care routine. 

Switching lanes to the glam corner, blend like professional make up artist, Danessa Myricks. Uber-inclusive for all ages, skin tones and genders, her high-performing formulas prove you don’t need a masterclass to master this artistry. Take the Yummy Skin Flushed Blurring Balm Powder for instance — this hydrating lip and cheek hybrid cleverly adjusts its oil absorption to suit your skin’s needs without compromising on intense colour payoff. 

Boosted by olive-derived squalene and Swedish upsalite, this petal-soft powder that feels like a balm promises a naturally flushed finish we know you’ll be obsessed with. 

We could go on and on and on about all the incredible things that these Black-led businesses are doing and how they are trailblazing through the industry but alas, we’d be here forever. 

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