Beauty News


The latest and greatest releases in the world of beauty are constantly vying for our attention, so it takes something pretty special to make us sit up and notice. From soothing serums to clarifying cleansers, and brightening eye treatments to protective SPFs, we’ve pretty much seen it all at the Cult Beauty offices. So when the {Multi-Peptide Lash and Brow Serum} landed on our desks, our lashes (and brows) stood to attention and were eager to discover what makes the new addition to this pharmaceutical-chic brand SO effective, and why it’s become an instant ‘Need It Now’…

model showing off eyebrows wearing pink lipstick

Affordable beauty doesn’t have to cost the earth, and {The Ordinary} is living proof of that with their stripped-back formulas that don’t compromise on efficacy. Lash and brow treatments have come a long way, and with the rise in paired-back beauty and a focus on enhancing what you have, this new launch might just have you skipping your daily slick of mascara in the not-so-distant future (ok, maybe not because we just can’t resist a little jet-black flick). If you’re longing for thicker, healthier and more luscious lashes and brows, then we’d like to introduce you to the twice-daily treatment serum that brings the allure of envy-inducing features without the price tag. The latest addition to their groundbreaking line of hair care… this was specifically created to care for lashes and brows.

Ever the innovator, The Ordinary has harnessed the power of 11 (yes, 11!) key active ingredients and four carefully picked peptide technologies to help you unlock real results that’ll make your lash and brow lines the talk of the town. Did someone say Cara Delevigne? If your interest has been sufficiently piqued then it’s time to deep-dive into ‘how’ and ‘why’ this lightweight serum does exactly what it does so well.

Fortified hairs are essential for thick, healthy brows and lashes, so a nourishing infusion of ‘Redensyl’ and ‘Widelash’ step up to the beauty plate to support your hair density, these revolutionary ingredients target hair growth at a cellular level to combat hair that’s lacking. Perfectly balanced with a dose of soothing camellia sinensis extract and zinc chloride to ensure your delicate hairs are cared for, while a peptide complex targets multiple pathways to support increased density and thickness so you can flutter your lashes (and brows if you wish) to your heart’s content.

Whether your lashes are in need of a little TLC or you’ve always longed for thicker, healthier and fuller lashes and brows, just a sweep of this concentrated serum twice a day will set you on the path you’ve dreamed of. Patience and consistency are key, so make sure you let it get to work and you could be living your best lash and brow life in as little as eight weeks from now… have you ‘added to bag’ yet? How about now?






Natalie Cohn

Natalie Cohn

Junior Copywriter

Natalie is a Junior Copywriter at Cult Beauty. Ingredient-focused and all about the details, she loves researching products to understand how and why they work. When she’s not talking to you (or anyone who that will listen!) about skin barrier health and the ultra-important role of your microbiome, you will normally find her curled up with a good book and a cup of tea – you can’t take the girl out of Yorkshire – or scouting out dogs to pet at the beach in her hometown of Brighton. If there had to be one product she would want everyone to use it would be a good, daily SPF, the basis of any great skin care routine …you can thank her later!