It’s out with the old and in with the new, and summer 2022 couldn’t be much more optimistic if it tried! The beauty world has seen a flurry of colour, sparkle and 90s obsession this season, and quite frankly we couldn’t be happier.
With so many fun beauty trends in the mix this summer, covering {make up}, hair and nails, we decided to find out which are objectively the most popular. Armed with a full list of trends, we used Google search data to discover which have been searched for the most so far this season, and better yet, Cult Concierge experts {Lena}, {Syhem} and {Kimberley} have shared their tips and recommended products to help you take on some of these trends yourself.
Drum roll please…
THE MOST SEARCHED BEAUTY TRENDS FOR SUMMER 2022
Looking through this list, you’re sure to have noticed some big themes emerging. Bright colours, bold looks, glitter and 90s-inspired trends are all having a major moment, and whether you’re getting set for festival season, wanting to recreate your fave Euphoria looks or you’re a beauty fanatic always up for trying the latest trends, we’re on hand to help you give some of our favourite trends a go!
BODY GLITTER AND FACE GLITTER
In the run-up to festival season, we’re going crazy for face and body glitter, with a staggering 108,200 searches between them in just two months, making it the top beauty trend this summer! How you wear it is up to you: as a statement across your cheekbones, shoulders and collarbones, as a subtle shimmer on your arms and legs, or in your hairline to cover greasy roots when washing isn’t an option (and quite frankly, who needs to hair wash when glitter’s on the cards?).
Adding a touch of sparkle will bring an element of playfulness to your look, whatever your age and no matter the occasion (we’re talking dinner parties, pub gardens…not just festivals!).
Get the look
To shine bright like the diamond that you are, pack your glitter on a sponge {applicator} for a super intense look. If using a loose formula, always prime with glitter glue and allow it to get slightly tacky before going in with the glitter. For a body that’s just as sparkly, add a sprinkle of your glitter of choice to your favourite body oil or lotion.