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Introducing The New Brands That You Need To Know

Bethan Robinson
Writer and expert2 years ago
View Bethan Robinson's profile

Our pursuit for ‘cult’ products that do ‘what they say on the tin’ and then some is never-ending. With their fingers firmly on the pulse, our expert team of Buyers have welcomed a crop of new and notable beauty brands that are certain to prompt a haul. Proceed with caution...

From trailblazing {skin care} tools to meditative yoga mats, discover the arrivals that are bound to elicit thrills as they land on your doorstep.


Taking its name from the Egyptian goddess that personified concepts such as truth, balance and harmony, {MAAT} is all about mindful and meditative rituals that bring positivity to your day-to-day life. Formed during the pandemic —the sustained periods of isolation proved that a work-life balance was fundamental to wellness — this line is a luxe (and sustainable!) take on yoga and exercise mats; the mats are made from sustainably sourced natural tree rubber, cultivated via a process called rubber tapping that keeps the trees alive and can be reused for years. Winning even more brownie points, the mats are also recyclable and biodegradable, unlike PVC alternatives.


Made by a pregnant mother who wanted products she could actually trust (and who therefore set about concocting her own cream to help prevent stretch marks), {MUTHA} uses only the finest and purest ingredients. What began as a personal venture grew into MUTHA — a brand that champions self care both physically and emotionally via cruelty-free elixirs that care for your skin like your own MUTHA would...


Fresh on our shores, {Bondi Sands’} skin care range will have you saying “G’day mate!” to glowing skin without the need to jet off to the beach the brand is named after. Overflowing with Australian natural botanicals and science-backed ingredients (think: calendula extract, vitamin C and hyaluronic acid), this tan-free range offers everyt2hing from {serums} and scrubs to masks and {moisturisers}. We see a skin care haul on the sandy horizon...


Leading the charge for change within the nail industry, {Manucurist} is a vegan and cruelty-free brand made in France. They pride themselves on swapping harsh ingredients (in the words of the brand, ‘endocrine disruptors and allergenic molecules’) for natural, eco-friendly alternatives that promote glossy, long-lasting manicures and healthy nails. Don’t know where to start? {Green Flash} is THE gel nail polish to know; it’s up to 84% bio-sourced and comes in a selection of shades for every mood.

Bethan Robinson
Writer and expert
View Bethan Robinson's profile
Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.