Beauty News

Why now is a great time to fall for fresh

June’s Brand of the Month – having started its life selling soap to Bostonians – now boasts a buffet of plant-powered {creams}, {balms} and {serums} that care for complexions all over the globe. Yep, fresh has evolved from a small, {‘Skindie’ brand} to a global phenomenon, fusing traditional wisdom with modern advances to bring you the best of both worlds. From sugar-based treatments to honey-laced {masks}, this brilliant brand has a legion of fans who adore the delectable scents, silky textures and, most importantly, proven results.

With lust-worthy launches and exclusive offers – as well as FREE SHIPPING* – to tempt you, there’s no better time to invest in the buys you’ve been eyeing. So whether you’re already smitten with their iconic {Soy Face Cleanser} (there’s a {Supersize} with your name on it – as well as a 30% saving), or whether you’re yet to discover the range, there’s something – from lip balm to fragrance – to trigger devotion.


No stranger to the humble rose and its powerful properties, fresh’s arsenal is brimming with rose-infused icons (did someone say, “{Rose Deep Hydration Sleeping Mask}”?), but now their five star-rated {Rose Deep Hydration Face Cream} has had an exclusive update. In a deliciously silky and lightweight texture, it promises to strengthen and boost moisture retention via added hyaluronic acid – all while delighting the senses with its delicate scent.


Overwhelmed and not sure where to start? The {Mini Loves Mini Masks Set} has sized-to-try treatments to tackle a swathe of concerns. A troupe of bestsellers to multi-mask with, this set makes it easy to meet your skin’s needs – from breakouts to dullness and redness to dryness – this kit is the ultimate ‘Starter for Ten’.


A top-rated favourite, the {Black Tea Kombucha Facial Treatment Essence} is perfect for those who are eager to soup-up their skin care routine. This supercharged cocktail of free radical-fighting antioxidants is perfect for soothing and helping your skin to deflect the aggressors that compromise cells. “I thought this was one of those overhyped products,” writes one Cult Beauty customer, “but this essence has been a game-changer. After three consecutive days of using this, my skin appeared visibly brighter and my dry patches disappeared.”

A mist with a difference, the {Vitamin Nectar Antioxidant Glow Water} will instantly dial up the dew to leave skin looking beautifully luminous. Hailed as “THE BEST” by one enthusiastic devotee, this featherlight spritz leaves your face plump and ‘juicy’ – infusing your skin with a cooling, replenishing cocktail that shields from pollution and fixes your make up while whisking you straight to the heart of an orange grove (it smells like summer holidays).


No roll-call of famous fresh products could fail to include the {Sugar Lip Treatment Advanced Therapy} – an ultra-conditioning balm that keeps lips feeling cushiony soft and protected for hours on end. “I absolutely love this product – I would give it TEN stars. I have always suffered with dry lips and have tried just about every lip balm out there – this is by far the best yet.” – Cult Beauty customer review

What’s at the top of your wishlist? Hit us up in the comments and tell us about your fresh favourites.


*Standard free shipping on fresh, applies automatically at checkout. Limited time only.

Cult Beauty

Cult Beauty

Writer and expert