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Just landed: Youth To The People

Bethan Robinson
Writer and expert3 years ago
View Bethan Robinson's profile

We know what the people want, and so do the minds behind {Youth To The People}; that's why we couldn't wait to welcome their plant-based formulas of unparalleled quality into our beauty rituals! Without further ado, these are the {skin care} formulas that are skipping the wishlist, and going straight to our baskets...

Powered by superfoods and perfected by science, Youth To The People prides itself on carefully crafted formulas made from nutrient-dense ingredients that have an impact on your skin’s health and less of one on the environment—rest assured, every formula is cruelty-free and 100% vegan! These are the skin-feeding formulas you need to have on your radar...


The definition of an industry icon - you'll see this lime-tinted formula on the shelfies of editors and influencers alike - the {Superfood Cleanser} is like a juice cleanse specifically for your skin. No really, with all the makings of a smoothie - from kale to spinach - this antioxidant-rich cleanser will have you on your way to clearer, more radiant skin.


As cool(ing) as a cucumber, even though that's one of the few greens not included in the formula, the {Superfood Air-Whip Moisture Cream} has a featherweight texture that plays especially nice with combination and oily skin types. Powered by leafy greens (what else?) and hyaluronic acid, this dew-delivering blend will have thirsty skin feeling like it could walk on air.


Our pick of the mix when it comes to granting a glow like no other, the {Superberry Hydrate + Glow Dream Oil} is brimming with rare, antioxidant-rich berry extracts that will leave your skin velvety soft, dewy and luminous. Plus, a helping of prickly pear and squalane oil kicks the hydration up a notch, so you can bid adieu to the tight-feeling that comes with thirsty skin.


A rapid-acting treatment to rival the facials you may well be missing, the {Yerba Mate Resurfacing Energy Facial} harnesses active enzymes alongside sustainable micro-exfoliants like bamboo to effectively exfoliate your skin and reveal smoother texture with a side of glow.


Sensitivity put you off exploring the realm of vitamin C? Allow your hunt for a non-irritating formula to end with the {15% Vitamin C + Clean Caffeine Energy Serum}: a first-of-its-kind serum that melds three(!) forms of ultra-stable vitamin C with plant-derived caffeine to dramatically brighten your tone, diminish puffiness and soften your skin. We're more than a little obsessed...

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Bethan Robinson
Writer and expert
View Bethan Robinson's profile
Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.