With all the credentials you fell for the first time, {#FauxFilter} is BACK with a new, improved fragrance-free {foundation} formula, 24-hour wear and a matte (but not flat!) finish.
Just when you thought she’d ‘completed’ foundation, {Huda} has raised her own bar… The beauty boffin, social media sensation and {make up} artist-extraordinaire has been busily tweaking your Holy Grail base to make minor – but mighty – adjustments we know you are going to love. Here’s everything you need to know about the updated formula…
Boasting the same full coverage formula, phenomenal payoff and transfer-proof properties, the bestselling base is now both matte and dewy (we’re calling it ‘mewy’) and promises 24 hours of flexible wear from the fragrance-free fluid. It’s the base to end bases (you heard it here first).
This base means serious business, its innovative, matte-yet-luminous texture cuts shine without compromising your natural glow (“Hello, lit-from-within!”). And, because of the long-wearing, non-drying, non-comedogenic formula, this won’t clog your pores and feels virtually weightless – and it won’t smudge or transfer, whatever the day (or the weather) throws at you. Waterproof, sweat-proof, humidity-proof, party-proof, pool-proof and mask-proof, this was made to withstand your demands and it comes in a spectrum of shades to suit every complexion.
The ultimate camouflage, this update provides full, flexible coverage (there’s no risk of creasing or caking), the ‘true filter’ lends a smooth, real-skin effect as it blurs the appearance of pores and conceals anything you may wish to conceal – from breakouts to broken capillaries. Using one to two pumps, apply foundation evenly all over your face with a dense brush or beauty sponge. For best results, apply with Huda’s dual ended {Build & Buff Foundation Brush}.
Suitable for all skin tones and types, with an impressive (and inclusive) colour range – there are 39 shades to choose from with a range of rosy, gold and neutral undertones – Huda’s new #FauxFilter Luminous Matte Liquid Foundation is a game changer. Swim and gym-resistant, this stays looking immaculate through pool-time, sweat (and tantrums), making it ideal for dancers, runners or those living in the great(ish) British Isles (you can never be sure when you’ll next get caught short in a downpour). It’s also brilliant for camouflaging bruises when you want to brave bare legs – just add a drop of highlight to achieve a pair of enviable, airbrushed limbs (that will not smudge).