Just like you, we are make up curators. We’ve learned how to spot a great base at ten paces and know what distinguishes good from amazing so *you* can curate your dream make up collection. 

From primers to liners and lipsticks to lashes, we scour the globe to discover the beauty realm’s latest and greatest so you can find all of your favourites (and future go-tos) in one (shoppable!) place. Whether you love going glam or prefer your brows beautifully brushed-up and ‘boyish’, our lovingly edited range makes it easy to satisfy all make up cravings so, go forth and cherry-pick your perfect wardrobe then show us your #CultBeautyEdit!

Not sure where to start? Let us serve up some serious inspo...

{Primer} 

From shine-minimising to dark spot-disguising, choose from our swathe of dew-boosting, diffusing and suede-effect primers to leave your skin perfectly prepped. With calming hemp extracts to keep your skin chilled, Milk Makeup's gel-texutred {Hydro Grip Primer} plumps, smooths and hydrates while creating a Velcro-esque base for your make up.

{Foundation}

Catering to every make up taste, our range of complexion perfectors stars something to suit every mood - from second-skin tints to phenomenal, cover-all formulas. A seamless, full-coverage favourite, Huda's {#FauxFilter} exceeds expectations (and then some). Its 30-strong shade range and velveteen texture ensure an HD-ready finish.

{Highlight}

Whether you favour things subtle or strobelit, it's easy to dial up the brightness with our stellar edit of crème, gel and powder highlighters. Q. How glow will you go? A. Prettttttty glow-y if BECCA's best-loved {Shimmering Skin Perfector Pressed} has anything to do with it. "Without doubt my favourite highlighter" says one Cult Beauty devotee. "I've tried loads but nothing compares to how gorgeous this is. Can be subtle or blinding without looking glittery. LOVE!"

{Palettes}

Every make up wardrobe needs a palette (or thirty!). A spectrum of shades under one sleek, transportable roof, we guarantee you'll find something insp-EYE-ring {here}. And, for those keen to brighten things up and get ready for summer, Morphe's incredible rainbow of colour-pop shadows was made to be played with. From fuchsia to coral, sunflower to sapphire, {35B Colour Burst Artistry} has a rainbow of shades to facilitate endless experimentation.

{Lips}

Whether you love nearly-nudes or bold, colour-pop hues, high-impact vinyls or long-wearing stains, our lip boutique harbours your next handbag hero. Consistently bestselling, each of Charlotte Tilbury's {Matte Revolution} lipsticks boasts a chic, squared-off bullet, jam-packed with conditioning pigment to cloak every kiss with a long-lasting, suede-effect finish.

{Mascara}

The magical wand in your make up collection, everyone has a 'go-to'. From fibre-infused to cool, 'shrink wrap' technology, we've got mascaras to suit every eyelash requirement. Lifting, lengthening and volumising, Benefit's {BADgal BANG Mascara} wraps each and every eyelash with its glossy, pitch black pigment for a breeze-inducing blink (you have been warned). 

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