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The keys to your dream hair reside in this post

Verity Douglas
Writer and expert5 years ago
View Verity Douglas's profile

Spearheading the ‘skinification’ of hair care we’re here to show you how to up your mane game. With legions of specialist cleansers, strand-strengthening serums and growth-boosting treatments to choose from, we’ve got the keys to the hair of your dreams.

Hair health is having its turn in the spotlight with brands using cutting-edge tech and the latest skin care innovations to show strands the same TLC we’ve reserved for our faces. It’s time to invest in your tresses with balancing toners, replenishing masks, daily sunscreens and gloss-granting rinses that help your lengths reach their head-turning potential.

So, whether your locks are limp, brittle or bleached, our hair ‘Hall of Fame’ has solutions for your mane concerns. Plus, when you spend £50 on strand savers we’ll give you a FREE Hair Care Heroes Kit* brimming with brand new (and long-standing) favourites to give roots some ‘oomph’ and ensure you draw no end of envious looks.

Want to know what's in the bag? Here's what's in store for your fortunate follicles...

Virtue {Recovery Shampoo} (60ml) - a healing and strengthening cleanser that gently eliminates build-up and grime while respecting your delicate, heat-ravaged lengths.

Virtue {Recovery Conditioner} (60ml) - the perfect second step in any hair care ritual, this tress-saving formula works to rebuild damaged strands - enhancing elasticity and working to reverse the damage wrought by bleach and blow-drying.

Briogeo {Scalp Revival Charcoal + Tea Tree Scalp Treatment} (8ml) - a treat for oft-neglected scalps, this tingling elixir helps to stimulate your follicles and show your roots some love.

Sachajuan {Hair Repair} (50ml) - a boon for mangled manes, this weekly treat infuses fragile fibres with a host of precious minerals to guarantee your hair looks mermaid-worthy.

Playa {Ritual Hair Oil} 10ml - like highlight for hair, this oil is the ultimate finishing touch in your lock-loving ritual - granting unparalleled shine and protecting from frizz without weighing hair down.

Slip {Pure Silk Hair Scrunchie} - this simple black band wrapped in mulberry silk is the best way to keep hair in check without snapping your strands or creating those haphazard kinks that can ruin your do.


*The Hair Care Heroes Kit will automatically be added to your basket with a qualifying spend of £50 on products in the 'Hair' category. One per customer, while stocks last.

Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...