Here to help! Solve your skin care queries with Cult Beauty

Consult the Cult! In honour of Cult Beauty’s #SchoolofSkinCare, we’re shining the spotlight on some of our Beauty Advisors – the sage skin care gurus whose wisdom is only a phone call (or email!) away. Putting a face to the voices you trust to help *you* navigate our abundance of cleansers, spot treatments and fast-acting masks, meet Lena, Billy and Patty – three fellow skin care obsessives – who love nothing more than addressing your beauty bugbears (and creating new die-hard #CultBeauties).


A former make up artist (who developed a huge crush on skin care), Lena creates masterful make up looks but is ALL about acing the base. Knowing that great make up starts with great skin, Lena understands ingredients and practically fizzes with enthusiasm – eagerly sharing the tales of her latest discoveries. Embodying kindness, Lena’s the beauty best friend (BBF) you’ve been dying to meet – a Cult Beauty enthusiast (she truly loves the ‘Cult’) – whose knowledge of our inventory’s encyclopaedic…

Skin type: oily

Biggest bugbear: stressed-out skin

‘Desert Island’ product: Vintner’s Daughter {Active Botanical Serum}

Self-care soundtrack: Chaka Khan – I Feel For You


Let’s hear it for the boys! Charm personified, Billy is the ultimate ambassador for Cult Beauty’s ethos – there’s no query too big or small for this generous soul, whose smile can be heard through the ‘phone. Obsessed with skin care from his infancy (Billy believes his pursuit for ‘eternal youth’ started when still in single digits #dedication), he’s fascinated by ‘the science bit’ and loves to understand how products work. Now seriously clued-up, his knowledge has been earned through years of trial and error – he admits to “washing off [his] toner” in the early days, having no idea what he was doing…

When it comes to Cult Beauty, Billy loves the way our buyers cherry-pick the best of the best. “I love how we sometimes don’t stock the full range of some brands – we really believe in each and every product”, and this love of honesty is one of his key characteristics. “I really value transparency. Customers often remark on my honesty – I won’t advocate anything I’m not certain will work for the client.”

Skin type: sensitive

Biggest bugbear: flushed cheeks!

‘Desert Island’ product: “You’re killing me! Thankfully, I’m really good at diversionary tactics, so I reckon I could sneak two with me. {Pot of Shade} by Kypris and Su-Man’s amazing {Rehydrating Toning Essence}

Self-care soundtrack: Anything upbeat that I can dance to! Nothing chilled for Yours Truly.


An actress by trade (she graduated from drama school), Patty brings an air of gravitas to Cult Beauty’s proceedings. Calm, considered and abundantly sincere, she came to beauty accidentally – she needed something flexible to work around her projects and auditions – so started temping on the beauty counters at department stores and swiftly fell in love with helping others (and the chance to play around with countless products!).

An absolute asset to #TeamCultBeauty, Patty forges bonds and has a fabulous rapport with several customers who seek her out for consultations. “I have a fantastic relationship with one of my clients – we talk on the telephone often, about everything from new products to Love Island – we’ve even been for lunch together. A fellow heath and beauty nut, we’re even planning a spa trip!”

Skin type: combination mostly (also partial to a cigarette or two!)

Biggest bugbear: hormonal acne which leads to inflammation/pigmentation on my skin. I use SPF everyday as I get tiny moles on my cheeks (it’s a common issue for some people with deeper skin tones), so always use a product with a tonne of antioxidants and UV filters.

‘Desert Island’ product: Cleanser! I can’t decide between Emma Hardie’s {Moringa Balm} and Oskia’s {Renaissance Cleansing Gel}

Self-care soundtrack: Best of You by Blood Orange, Rockets and Treat Me Like Fire by Lion Babe

To access our team’s expertise, you can email your skin care queries through to, or call us to speak to a real human person (!) on 0800 108 8822 (UK) or +44 (0) 203 471 3000 (International). Or alternatively, make sure you follow our {Instagram} feed where you’ll see Patty, Billy and Lena conducting our ‘After School Club’ where they chat all things skin and will answer your questions while LIVE on the Cult Beauty airwaves…


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...