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Behind Too Faced’s Born This Way Collection

Cult Beauty
Writer and expert6 years ago
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If you’re looking for make up that makes you look, well, just like you but less tired, less blotchy, less spotty, less… ‘meh’, then call off your quest for the perfect formulas because {Too Faced} have the answers (as per). Their brilliant {Born This Way} range grants a second-skin finish — ensuring complexion perfection that goes undetected. No caking, no streaks, no tidelines… this line-up of demi-matte, featherweight formulas lends just enough coverage to disguise your beauty bugbears without masking your personal quirks (FREE THE FRECKLE!). In other words, this brilliant edit of bases, concealers, palettes and barely-there powders will make you look naturally blessed with an envy-inducing complexion.

Now in a staggering shade range to complement an impressive array of skin tones, the {Born This Way Foundation} is bestselling for a reason. Granting believable, 'I just woke up like this' flawlessness, trust this light, buildable liquid to nourish your skin as it brightens and unifies effortlessly. Providing whisper-weight coverage — you'll feel like you're bare faced — this nourishing blend is infused with hydrating (and line-smoothing) hyaluronic acid and coconut water, to keep your skin comfortably 'dewy' and beautifully plump.

Oily complexions aren't left out either. The {Born This Way Matte 24 Hour Long-Wear Foundation} is a godsend for shine-prone skin that doesn't like to be weighed down with heavy, flat-finish foundations. Diffusing the look of imperfections with a naturally radiant, matte finish, this lightweight formula keeps you looking flawless for a full 24 hours.

And the new, multi-tasking {Born This Way Super Coverage Multi-Use Sculpting Concealer} is everything you could possibly want from your average concealer — and then some. Lightweight but full-coverage, this disappears boo-boos, will camouflage scars and works brilliantly for defining your cheekbones or jawline — just choose a shade marginally darker to emphasise shadows and conjure Kate Moss-worthy bone structure.

Restore your glow-jo with the {Born This Way Turn Up The Light Skin-Centric Highlight Palette}. With a choice of four shades to enhance a vast swathe of complexions, these three-pan palettes boast butter-soft powders that are laced with coconut water, alpine rose and hyaluronic acid to care for your skin as they lend an incredible lustre. Perfect for those who like skin to look ‘lit from within’, as well as those looking for serious strobing, use on their own or combine for a custom candescence.

Easy on the eyes and then some, the {Born This Way Natural Nudes Skin-Centric Eyeshadow Palette} is an edit of nearly-bare hues in soft suedes and chic shimmers to amplify eyes with the prettiest shades of pearl, petal and velvet espresso. Go ‘au naturel’ or create subtle contrast with this stunning spectrum of ‘birthday suit’ shadows.

The finishing touch? A light frosting of {Born This Way Setting Powder}: a silky-soft filter that 'fixes' your face to stop make up migration and minimise shine without trace. Available in three shades, this silky, lightweight formula helps to set make up for longer, while also providing a veil of perfecting luminosity.



Cult Beauty
Writer and expert
View Cult Beauty's profile