Skip to main content
Beauty News

7 new cult buys you need right now

Verity Douglas
Writer and expert6 years ago
View Verity Douglas's profile

It’s been a loooooong winter but spring sprang (at last!) which provides an excuse to invest in a swathe of new season skin care and make up ‘essentials’ (as if you needed one). From multi-tasking marvels to some unexpected superstars, we’ve cherry-picked the latest greatest launches tickling our beauty tastebuds.

First up, if something can withstand Beyoncé’s earth-shattering show at Beychella then we know you’re going to want it. Applied to Queen Bey’s perfectly pneumatic pins, ALLEVEN’s {Colour Shield} is a new breed of body make up – the next generation of limb-smoothing, bruise-blurring, glow-giving tint that won’t smudge, budge or transfer ‘til you decide otherwise. It’s white dress-resistant (no tell-tale tan lines) and it dries in no time for a luminous, streak-free finish.

We defy you to stop staring at ICONIC London’s {Prep-Set-Glow} potion – a mythical fixing mist infused with light-reflective particles to ‘set’ your face in place while lending skin a subtle, incandescent glow like, WOAH. With cooling extracts of cucumber and chamomile, alongside antioxidant green tea and vitamin E, this spritz bestows a gorgeous glow to guarantee you’re always selfie-ready.

is it a cleanser? Is it an exfoliator? Is it… a moisturiser? WRONG. It’s Frances Prescott’s {Tri-Balm} and it’s actually a tricksy twist-up version of all three. Deliciously scented, this butter-like blend of sweet almond and mandarin peel oils with pumpkin enzymes and hydrating HA gently melts your make up, ‘gobbles up’ surface cells and conditions your skin with a cocktail of nourishing extracts. Plus, it’s perfectly travel-compatible – ideal for your gym bag or carry-on, this 3-in-1 (spill-free!) essential will help you speed straight through security.

Locks feeling limp? We’ve found your next ‘HG’ shampoo. Boasting a cocktail of acids to gently dissolve the oils and build-up that can compromise hair’s ‘lift’ and leave roots looking lank, Kevin Murphy’s {Maxi.Wash} refreshes and eliminates the dirt and grime that ‘sticks’ to strands while balancing your scalp with an impressive blend of oils. Soothing and strengthening hair from roots to tips, this formula’s ideal for those susceptible to grease and helps reduce the need to wash your cleanse your lengths as frequently.

A less gimmicky twist on those magical, spider-esque scalp ‘scratchers’, Briogeo’s new {Stimulating Therapy Massager} doesn’t only guarantee a blissful, sleep-inducing… Zzz… sorry (nodded off), it’s also great for boosting bloodflow and exfoliating dry or scaly scalps to ‘feed’ your follicles and maximise your mane. The results will go straight to your head. Just don’t operate any heavy machinery under its soul-soothing influence.

Though Hourglass is famed for its illuminating powders and exquisite marbled blushers (obviously!), one lesser-known but equally deserving have-to-have is the formidable {Mechanical Gel Eye Liner} – an ultra-fine ‘pencil’ that’s perfect for tightlining eyes, or creating a chic feline flick that won’t slink off your eyelids or leave you more panda, less fox… In five wearable shades from jet black to a glimmering bronze, this waterproof liner is perfect as Mercury (hopefully!) rises.

A spritz with a difference, Omorovicza’s cell-quenching new {Magic Moisture Mist} acts like a liquid hydrator – a spray-on moisturiser that infuses skin with precious, plumping extracts and glow-maximising oils to instantly refresh your face (and make up!) on the move. Delectably scented and brimming with decadent, free radical-fighting ingredients, this protects your complexion while lifting your spirits, making it perfect for city dwellers (and essential for pockets or handbags).


Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...