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Break your make up mould with our #MakeMe campaign

Verity Douglas
Writer and expert6 years ago
View Verity Douglas's profile

Why stick to one make up menu? Beauty should *never* be boring, so whether you feel like you’re stuck in a rut or need inspo to break your go-to make up mould, our {#MakeMe} campaign is designed to inspire and help *everyone* get creative with colour.

Favour a full face? Try switching your high-impact mattes for some luminous textures, soft, barely-there shades and a cute, boyish brow like our dewy-skinned beauties. Or swap tawny tones for some graphic eyeliner, a vibrant lip lacquer or colour-pop shadow to add instant 'edge' to your everyday outfit?

We're proving that with a few tweaks you can make the same ‘look’ work for all - make up isn’t maths and beauty’s not a formula, so join the {#MakeMe} revolution and coordinate your make up with your mood…

We're challenging the risk averse to take a few more... well, risks. You wouldn't wear the same thing everyday, so why approach your make up like a rigid recipe? With so many colours and textures to choose from, be chameleonic and experiment with all the lipsticks, liners, palettes and shadows you have slowly gathering dust in the back of your beauty drawer. The likelihood is that you bought them then felt too afraid to wear them... to which we say 'Fie'! The beauty world's your oyster so go forth and get creative!

Need some steer? Ensure you follow us on {Instagram} (there's lots of make up-centric content coming up), and keep up to speed with the blog where we'll 'unpick' four looks that demonstrate that styles and colours don’t discriminate. No matter your age, taste, or skin tone, your face is YOUR canvas so dress up (or down) and don’t limit yourself to the colours you know or the ‘rules’ you’ve been told… it’s your time to shine with FREE WORLDWIDE SHIPPING on make up*!


*Standard shipping only, applies automatically at checkout. Limited time only. Ends midnight (BST) 08/04/18.

Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...