Beauty News

Cult Beauty Brand of the Month: Jouer

Hip hip Jouer! This April is all about {Jouer} – the cult make up range which successfully fuses French chic with a soupçon of Californian ‘West Coast cool’ – resulting in the most sought-after maquillage this side of paradise. From their exquisite {Moisture Tints} (you’ll find a tube in every CB-staffer’s make up bag), to their fabulous stay-put lip lacquers, there’s something for your inner femme fatale or ingénue…

So what’s in store? It wouldn’t be ‘Brand of the Month’ time without FREE SHIPPING on the range for the whole of April* – so why not treat yourself to a new bronzer, or splash out on one of these beautiful creamy {Eye Shadow Crayons}? 

And if it’s lip colour you fancy, choose two long-wearing hues** and you’ll receive a FREE {Essential Lip Enhancer} – perfect for ensuring that your pout is prepped for kiss-resistant pigment. Incredibly hydrating, this under-the-radar balm garners no end of 5 star reviews. With unassuming looks, don’t be fooled by its humble exterior… this intensive treatment is the kiss of life for dehydrated, winter-ravaged lips. 

Unconvinced? Simply trawl through its evangelical accolades – from ‘holy grail product’ to ‘new beauty essential’ – the comments are consistently glowing.

We’ve also got some have-to-have-them launches in the pipeline (watch this space). If you’re an Insta-holic, you’ve probably already lusted over Jouer’s brand new, limited edition hues and we’ve good news! We’ll soon be ushering the rosy-toned collection into our Cult Beauty ‘Hall of Fame’. 

In the meantime… 


*Standard shipping only. Applies automatically at checkout. **Free full size Essential Lip Enhancer when you buy any two Long-Wear Lip Crème Liquid Lipsticks. One per customer, while stocks last.

Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…