With a recent influx of ‘oxygen’ products arriving at CBHQ, we decided to delve a bit further into what makes O2 so skin-beneficial? Sure, we all know we’d be pretty stuffed without it (gasp), but in terms of beautifying, is it really worth the hype?

Think of it this way – if you suffer severe burns, or experience a head trauma (heaven forbid!), oxygen is one of the first things administered by medics, due to its impressive healing capabilities. It kick-starts the body’s repair processes – diminishing inflammation, stimulating synthesis of collagen and battling bacteria – all of which are vital to skin health.

And, given the compromised state of our climate (pollution has a lot to answer for), the swathe of ‘oxygen treatments’ could not be more timely – developed to infuse deprived skin cells with a ‘shot’ of the good stuff and in turn, counteract compromised air quality and restore your skin’s glow.

You know that enviable ‘gym skin’ look? It’s almost entirely due to oxygen-rich blood flooding cells after exercise – and although there’s no topical alternative to a daily sports’ session, you can sustain the radiance-boosting benefits with supercharged treatments.

Similarly, if your skin looks lacklustre or ‘worn out’, MV Organic Skincare’s {Oxygen Moisturiser} quickly resuscitates devitalised complexions. Formulated with the finest, super-natural ingredients, it’s like a skin care breath of fresh air – packed with antioxidants to wage war on free radicals.

Or try Pixi's new {Glow-O2 Oxygen Mask} – a quick, twice-a-week treat for stressed-out 'city' skin. Perfect ahead of a special event, apply to clean skin before make up and allow the energising oxygen to reinvigorate and enliven your visage. 

Omorovicza’s {Oxygen Booster} comprises liquid oxygen and oxygen accelerators to promote cell self-regeneration and respiration. When applied directly to clean skin each morning, it enhances the absorption (and efficacy) or your subsequent skin care ritual; brightening, balancing and regenerating all complexions – whether oily, dry or blemish-prone.