Cult Beauty in the press

These Cult Beauty heroes made it into Glamour’s ‘Power List’

Having put trillions of products through their paces, Glamour have compiled a definitive ‘Power List’ of beauty must-haves that make all the difference. And of course, there were more than a few ‘Cult’ essentials amongst them…

Huda Beauty’s fabulous eyelashes were their favourite statement falsies, with {Carmen #9} coming up trumps for granting “über volume” without leaving eyelids feeling anchored – these full-on fringes are light as a feather.

And as IF Smith & Cult’s gorgeous {Gay Ponies Dancing In The Snow} could be missed from any edit of the prettiest paint jobs? The pink glitter polish grants “the ultimate disco nail with an iridescent glow” (and has the kitsch-est, ‘Rainbow Bright’ name). Your dressing table NEEDS this. 

Elizabeth Arden’s {Superstart Skin Renewal Booster} was awarded “Turbo Charger” status; “this water-based potion strengthens skin’s barrier with glycerin and ceramides.”

While Zelens’s {Power D High Potency Provitamin D Treatment Drops} was named “The Ultimate Booster” thanks to its elasticising and skin-fortifying prowess. It’s a “vitamin-rich, nutrient-packed elixir.”

In the Hair category, OUAI Haircare’s {Treatment Masque} was awarded best “Softening Mask” thanks to its strand-silkening abilities. Contained in convenient, travel-friendly sachets, this “softens and strengthens with keratin and jasmine” (and it smells like heaven).

And for body, Elizabeth Arden’s {Eight Hour Cream All-Over Miracle Oil} can be used to “soften skin and gloss up hair – it’s the everything oil.” While Ameliorate’s {Skin Smoothing Body Polish} is THE body scrub – “the perfect pre-tan prep and body smoother.”



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…