Cult Beauty in the press

These Cult Beauty heroes made it into Glamour’s ‘Power List’

Having put trillions of products through their paces, Glamour have compiled a definitive ‘Power List‘ of beauty must-haves that make all the difference. And of course, there were more than a few ‘Cult’ essentials amongst them…

Huda Beauty’s fabulous eyelashes were their favourite statement falsies, with {Carmen #9} coming up trumps for granting “über volume” without leaving eyelids feeling anchored – these full-on fringes are light as a feather.

And as IF Smith & Cult’s gorgeous {Gay Ponies Dancing In The Snow} could be missed from any edit of the prettiest paint jobs? The pink glitter polish grants “the ultimate disco nail with an iridescent glow” (and has the kitsch-est, ‘Rainbow Bright’ name). Your dressing table NEEDS this.

Elizabeth Arden’s {Superstart Skin Renewal Booster} was awarded “Turbo Charger” status; “this water-based potion strengthens skin’s barrier with glycerin and ceramides.”

While Zelens’s {Power D High Potency Provitamin D Treatment Drops} was named “The Ultimate Booster” thanks to its elasticising and skin-fortifying prowess. It’s a “vitamin-rich, nutrient-packed elixir.”

In the Hair category, OUAI Haircare’s {Treatment Masque} was awarded best “Softening Mask” thanks to its strand-silkening abilities. Contained in convenient, travel-friendly sachets, this “softens and strengthens with keratin and jasmine” (and it smells like heaven).

And for body, Elizabeth Arden’s {Eight Hour Cream All-Over Miracle Oil} can be used to “soften skin and gloss up hair – it’s the everything oil.” While Ameliorate’s {Skin Smoothing Body Polish} is THE body scrub – “the perfect pre-tan prep and body smoother.”



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...