We've created {Your Cult Beauty Edit - The Most Wanted} - the first customisable beauty box, packed with products to suit every skin type, complexion and hair texture, with a phenomenal 30% saving. Yours for £95, we've pre-selected three of our most-wanted skin care heroes, and now it's up to you to customise the box with your choice from an edit of beauty bestsellers...


Emma Hardie {Moringa Cleansing Balm}

"I've found my new go-to cleanser - I'll never be without this one. I've used many balms but this one is the best. The texture is glorious - so soft and smooth on the skin. The scent of the oils is divine - a bright fruity floral blend. And it is a work horse! I double cleanse at the end of the day and this balm - in combination with the double sided cleansing cloth - gets every bit of make up and daily residue off my skin. I have maturing oily-combination skin and I've seen a brighter, more even complexion since starting with Emma Hardie."

Pixi {Glow Tonic}

"I suffer from acne-prone skin with lots of acne scarring and I've tried almost every skin care product you can name, from high-end to drugstore. This product is amazing. It cleared up my skin and has helped to reduce scarring. It's gentle enough for my extremely sensitive complexion but does the job -leaves my skin feeling soft, 100% clean and smooth. My pores have shrunk in size. I cannot get enough of this product!"

Alpha-H {Daily Essential Moisturiser SPF 50}

"I wear this every day no matter what the season. My trusted one, I discovered this during pregnancy when my skin changed from oily to dry and back unpredictably, and as an additional bonus, I developed hyperpigmentation. This cream is comfortable, protective and feels amazing - oil-free yet moisturising. Amazing value for money, I use just one pump for the whole face and half pump for my neck. My only regret is not finding this earlier!"

Watch Cult Beauty's co-founder Alexia Inge explaining what makes this holy skin care trinity so sought-after...


Personalise your Cult Beauty box with your favourites from this trio of bestsellers...

Stila {Stay All Day Liquid Lipstick}

Beloved by beauty bloggers, this long-wear liquid lipstick is incredibly pigmented; it glides on and dries fast to cloak your lips with kiss-resistant colour. First, line your lips to prevent feathering, then use the doe-foot applicator to trace the lip perimeter before you 'fill in' to achieve a stunning, high impact-low maintenance look that literally stays all day. 

BECCA {Shimmering Skin Perfector Pressed}

Lend light to cheekbones, brow bones and your cupid's bow with {BECCA}'s buttery illuminator. Incredibly finely milled, just use a tapered brush or fingertips to apply anywhere you deem deserving of attention - it's beautiful applied to collarbones and exposed shoulders - then blend seamlessly to achieve an ethereal, 'soft focus' finish. A little bit of luxury, it's one of the most-wanted highlighters in existence; a must for any self-respecting make up maven.

OUAI Haircare {Shampoo}

Created by celebrity coiffeuse Jen Atkin - hairstylist to the Kardashians, Hadids and Jenners (to name a few) - this gorgeous shampoo grants you access to her A-list expertise. Whether you opt for 'Clean', 'Smooth', 'Repair' or 'Volume', OUAI's unctuous and heavenly-scented shampoo creates an incredible lather - eliminating oil and product build-up to leave your hair feeling 'squeaky' but not stripped. Enriched with hydrating, strand-enhancing plant extracts, each incarnation leaves locks looking enviably lustrous.