If you want to know about {lipstick}, Poppy King is your gal. I recently caught up with her to talk about {Lipstick Queen}, so read on for her thoughts on all things smacker-tastic...

{Cult Beauty} What is it about lips that made you focus your range so entirely?

{Poppy King} Whilst other forms of make up are all about concealing, disguising or enhancing, lipstick is the one item in your make up bag that has the ability to entirely transform your look. For me, no other product has the same effect, not only on how you look, but how you feel. And it’s the powerful, transformative effect that lipstick has on a woman’s psyche that got me hooked in the first place.

{CB} What is your advice for people with small lips - how can you make them look bigger without over-doing it...

{PK} Everyone can wear lipstick, no matter what shape or size your {lips} are! It’s just a case of finding the right texture. If your lips are narrow, try sheer colours with a hint of shimmer - light-diffusing particles can instantly make lips look fuller and much more voluptuous. Both my {Queen Bee} and {Eden} lipsticks include tiny, holographic particles to subtly 'augment' without appearing glittery.

{CB} And how do you stop lipstick feathering? 

{PK} You can use a little {concealer} around the edge of the lips to create a clean, defined outline. However, the best way to stop feathering is to use my {Invisible Lip Liner}, which literally 'seals' any fine line on the lip perimeter so that your lipstick cannot bleed. This clear, invisible, silicone {lip pencil} is absolutely fool-proof and a total must-have if you’re fond of strong colours or liquid textures.

{CB} And if you hadn't chosen lips, which feature was next in the running?

{PK} With lips as the focal point, I’m interested in which products can be used to help accentuate the eyes without detracting from the main event (your statement pout!). For example, I sometimes love wearing a tiny flash of aqua marine along my lash line for a subtle 'pop'.

But, having said that, for now at least I’m still focused on lips... I’ve got too many ideas I want to explore before I can begin to think about transferring my affections.

DISCOVER LIPSTICK QUEEN >>