Meet The Founder

Founder Favorites – What’s On My Desk Right Now…

Cult Beauty Founder's Favourite - Uma Wellness Oils

We discovered {Uma Oils} in New York – a great tip from Cult Beauty expert {James Corbett}. It was love at first sniff. These exquisite elixirs are made by an Indian family with generations of experience growing, extracting and blending essential oils for the top skin care companies in the world – and the quality is palpable and unparalleled.

My current obsession is the {Wellness} range. Wellbeing is one of the fastest growing categories in the beauty industry right now, which makes sense; what’s the point in spending £££ on make up and hair care if your eyes are sunken and your strands are falling out from stress. Look after yourselves people, it brings a ‘sparkle’ to the skin that no amount of foundation can fake (ok, ok, except maybe Jouer’s {Luminizing Moisture Tint}).

I love a ritual, this one takes seconds and the magical Ayurvedic formulae create an actual legal high. On a recent long-haul flight I had everyone around me trialing it after I was asked, ‘what are you doing and what is that glorious smell?’; two of my fellow passengers have since ordered the {Bliss Oil} from our site.

You start by massaging 4 drops between your toes, this is one of the fastest topical routes to your bloodstream, then a couple of drops covers your wrist, temples and behind your ears, then finally – cup your hands over your mouth and breath in-and-out deeply 5 times. I defy anyone not to feel elated, grounded, supported and calm.

SHOP UMA >>



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…