Beautiful Things

Other uses for Lash Genius & Hypercolor

Some people doodle on their to-do list while talking on the phone, Anastasia Soare creates 48 hour tattoos on her arm using pigment from the Hypercolor Hair powder and Lash Genius. It shows you how good the Lash Genius is at waterproofing pigment.



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…