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VIRTUE Full Shampoo 240ml
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4 instalments of £9.50 with clearpay Learn more
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold. Available in a sized-to-try bottle (60ml), the original (240ml) and now a bigger-than-ever bottle (500ml), make space in your shower for this strand staple.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 240ml
- Full Size
Frequently Bought Together
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Total Price: £78.00
Add both to basket
In stock
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4 instalments of £9.50 with clearpay Learn more
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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold. Available in a sized-to-try bottle (60ml), the original (240ml) and now a bigger-than-ever bottle (500ml), make space in your shower for this strand staple.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 240ml
- Full Size
Frequently Bought Together
+
Total Price: £78.00
Add both to basket
Customer Reviews
Top Customer Reviews
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Love it
I am use for my curly hair shampoo and conditioner. I love it
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Great for adding body
I love this shampoo and it’s now my go to option! Smells great and really adds volume to my fine limp hair!
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Shampoo
I really like this shampoo, adds volume without weighing it down. Hair feels thicker. Shame it’s so expensive would only buy when on offer.Â
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Great shampoo for thinning hair
I got a travel size of this shampoo in an edit box and had to repurchase full size! Smells lovely and leaves hair soft and silky!
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Shampoo
I really like this shampoo, bought in the sale to try. It makes my hair more fuller and stronger without weighing it down. Wish it was a bit cheaper full price.
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Leaves hair so soft
I’m loving this shampoo so far, leaves my hair feeling soft, shiny and very clean. Will definitely repurchase.
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Smells divine!
Hair feels thicker and healthier since I started using this. Second purchase!
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A great shampoo for dry hair
Decided to give the Virtue a shot after being fairly loyal to Oribe, but not seeing the sort of results I'd want. I have to say, I am glad I did. While maybe not as luxe as the Oribe, the results are on par or better. My hair is sleek and shiny and feels healthy. I've been using it for the last month and am very impressed. Highly recommend if like me you often worry you are going to cosplay as the strawman.
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Fancied a change
I am a Philip Kingsley body builder through and through and decided to try something new. This shampoo is great. Lathers up really well, smells great and gives my hair a noticeable lift! Really happy with the mix up to my hair routine and will be buying again!
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Really lovely
Haven’t received this in full size yet,but could write a review already as used travel size.Bought travel size first as didn’t want to waste money and this is expensive for shampoo and conditioner.It has made my curls really bounce and shine,they seem to have so much more bodyÂ
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