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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Comb through your lashes and leave for a minute ahead of applying mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
- Urban Decay
- 11ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
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Total Price: £46.00
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Urban Decay Subversion Lash Primer 8.5ml
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£21.00
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4 instalments of £5.25 with clearpay Learn more
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Comb through your lashes and leave for a minute ahead of applying mascara.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
- Urban Decay
- 11ml
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: £46.00
Add both to basket
Customer Reviews
Top Customer Reviews
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OMG!!!
What a beautiful product!!! I apply with a thin brush n wear as a liner as it’s very bright and pigmented and I’m over 50 so it’s a bit too much for all over the lid.  If I was 20 I’d probably wear it as lipstick 😂 I get lots of compliments on the gorgeous peacock gold shimmery colour.  My fave going ‘out out’ product!!Â
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Good but not great
Not bad…it does thicken and lengthen but I was hoping it would last longer, as my mascara seems to wear off more quickly when I wear it.
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Just ok...
I always use a lash primer as my eyelashes are absolutely nothing to write home about. I usually use the Mac lash primer but Cult Beauty don't sell Mac. It's ok. Not my favourite and would probably not repurchase.
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Great Disappointment
This product was for me a great disappointment- thick , clumpy and pretty unpleasant to use - have put it where it belongs in the bin!
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Highly recommended
I love it, it will cover the lashes in very good and smooth way, and once you apply the mascara it will look very nice.
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Love
This is amazing underneath your mascara. I always re purchase.
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Big Lash Game
This really revs up the lash game! It's thick, creamy and really pumps the lashes up when applied under mascara. I find it works best if yoy apply on both lashes forst then go back over in the same order with your top coat mascara as it gives the product a few seconds to set a little. I'd 100% buy thus again. My lashes look Bob Basic without this on now, a must have.
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Just bought my fourth tube!
In my opinion there's no better lash primer than this. I used to use a VERY expensive one, but since discovering this, I would never buy anything else. I have very long thick lashes anyway (thank you Revitalash!) but when I use this it brings them to a whole different level - my lashes literally touch my brow bone! Unlike other reviews I've seen where people have found it to clump, I've never had this problem, I apply it as I would a normal mascara, wiggle at the base then zigzag upwards, and only use one coat. I also leave it about 10 minutes before applying my usual mascara on top. People are always assuming that I wear false lashes or have extensions, even my cleaner, who has actually seen me sit applying my mascara and curling my lashes, was shocked to be told that I do neither, and asked to take photos of the products I use so that she could try them herself. Absolutely a holy grail product for me, I wouldn't ever be without this!
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Didn’t love
I have very straight lashes and I hoped this primer would help my mascara look better but it just made my mascara look a bit clumpy and didn’t make a huge difference other than that. It could be that I don’t have the right eyelashes for this primer, but I wouldn’t repurchase this.Â
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lashes
Great lash primer my lashes looked extra long
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