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    The OrdinaryNatural Moisturizing Factors + HA 30ml<p>Providing a direct topical supplement of Natural Moisturising Factor (often impaired in parched, thirsty skin) components, this non-greasy cream offers both immediate hydration and lasting results with continued use. NMFs are made up of multiple amino acids, fatty acids, urea, ceramides, hyaluronic acid and many other compounds that are naturally present in skin to keep its outer layers protected and well-hydrated. Delivering a supercharged boost of these heroic hydrating compounds, this lightweight cream can be applied after serums for superlative surface moisturisation.&nbsp;</p>ORD0097699151907315 stars, based on93 reviews 4.90Cult BeautyNew
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    • The Ordinary Natural Moisturizing Factors + HA 1 Thumbnail
    The Ordinary Natural Moisturizing Factors + HA

    The Ordinary
    Natural Moisturizing Factors + HA
    ( 30ml )

    £4.90
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    • 30ml - £4.90
    • 100ml - £6.75

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    • Why it's Cult

      Offering immediate hydration and lasting results, this non-greasy formula is fuelled by Natural Moisturising Factors (NMF). Delivering a direct topical supplement of multiple amino acids, fatty acids, hyaluronic acid and other compounds that are naturally present in skin, NMFs keep the outer layer of the skin protected and perfectly hydrated. (It's available in 30ml or 100ml sizes).

      WE REGRET WE CANNOT SHIP THE ORDINARY TO CHINA, MALAYSIA, TAIWAN OR THAILAND

    • Description

      Providing a direct topical supplement of Natural Moisturising Factor (often impaired in parched, thirsty skin) components, this non-greasy cream offers both immediate hydration and lasting results with continued use. NMFs are made up of multiple amino acids, fatty acids, urea, ceramides, hyaluronic acid and many other compounds that are naturally present in skin to keep its outer layers protected and well-hydrated. Delivering a supercharged boost of these heroic hydrating compounds, this lightweight cream can be applied after serums for superlative surface moisturisation. 

    • How to use

      Apply after serums as needed for effective surface hydration.

    • Full ingredients list

      Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin

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    Need help? Contact us referencing product code ORD009

    Reviews
    The Ordinary - Natural Moisturizing Factors + HA

    The Ordinary Natural Moisturizing Factors + HA Reviews

    Officially my daily ritual
    I'm always trying new creams, i used to use Khiels Gel Moisturiser & Clinique Moisture Surge both oil free and worked very well i have normal skin and can sometimes break out with products. I wouldn't have really thought to switch it up. I saw this and the price tag made me want to try it as can be pricey when all your products run out and need re buying! I love it, absorbs so quick, doesn't leave any sticky feeling, makes your skin feel really hydrated and perfect for just before make up application. All The Ordinary products are fab!!
    Wanted to love this...
    I'd read some great reviews and the price was fantastic. Sadly was not for me. When I applied this it didn't feel like it absorbed into my skin at all and just sort of sat there. Didn't feel like it hydrated my skin and actually after a weeks use it made it feel quite sore in places as well as greasy feeling and looking. It was recommended as part of a regime for an oily T zone and minor acne flare-ups I've had recently around hairline and I'm convinced it just made the issue 100 x worse. I got a really nasty blind pimple under my nose and cluster of spots in a new area on my chin shortly after introducing it. I was looking for a cheap alternative and it didn't pay off for me this time!
    More than I expected...
    I only purchase this product out of curiosity, and I don’t regret it! I didn’t expect it to deliver anything in particular, but then it turned out to be one of my favorite moisturisers; super nurturing and hydrating without being greasy or overwhelming on the skin. Also it’s suitable to apply it before makeup, I can’t recommend this enough!
    Perfect
    I am 55 with very dry, sensitive skin. This moisturiser glides onto the skin and absorbs very quickly. Highly recommend x
    Great moisturiser
    My skin feels lovely and soft. I also don't feel the need to cover up with make up every day as my skin is glowing. Great product at a good price!
    Great moisturiser
    I don’t really usually reorder creams as my skin becomes tolerant to most creams and make up which causes skin problems - but this cream is so gentle on my skin. I have combination skin and this really does the job well. With the price attached - yes, I will keep using it and be reordering more. My 100ml has last me almost 5 months.
    Nenlendirici ***Moisturizer
    Süper nemlendirici cildim daha dolgun daha nemli. ***Super moisturizing. My skin is plumper and moist.
    Fabulous!
    I was a little sceptical as I have really sensitive skin and for good measure suffering with menopausal skin (itchy, thin and tight) so using something new was a serious gamble but; it’s PERFECT! Feels lovely with hardly any perfume and absorbs into my skin a treat! My skin feels and looks healthy, hydrated and normal! Can’t fault it! Thanks The Ordinary!!
    I like it but its not enough for me
    When you squeeze the product out of the tube, it looks similar to whipped cream which is pretty cool. I like it but keep in mind, its not a heavy moisturizer. Its very lightweight. I've got dehydrated, oily skin. This doesn't work well alone and so I need to apply another moisturizer so my skin really feels hydrated. All in all, I recommend this product for normal to oily skin. It's just not gonna be enough for dehydrated skin.
    Lovely!!
    Great texture and feels like a really expensive product. Very moisturizing.
    Excelente Produto! ***Excellent product!
    Ótima textura bem suave na pele, deixa aspecto macio e sedoso! Eu super recomendo. Chegou rápido no Brasil! amei vou comprar mais futuramente! Marca surpreendente vou comprar mais produtos! ***Great, smooth texture on the skin, leaves it soft and silky! I highly recommend it. Arrived fast in Brazil! Definitely going to buy more in the future! Amazing brand - I will buy more products!
    my new best friend
    The perfect product for skin Moisture.
    Great product
    Just love it. It's always perfect.
    Life Saver!
    I had really bad dry skin. It was so bad that it could cause flakes on my face during the day. A few months ago (maybe a year) I bought this moisturiser and it has worked a dream! My skin is no longer parched and dryness has improved significantly. I used the moisturiser with one of the oils by The Ordinary (squalane) and it leaves my skin supple all day. It retains the moisture all day long and my skin no longer flakes throughout the day. I definitely recommend this brand and will continue to use this as my my only moisturiser!
    Great product!
    Very happy with this product. I have dry to oily skin and this keeps my skin hydrated whilst not being greasy. I've seen a few reviews saying that it leaves a white residue and doesn't soak in to the skin properly - people are using too much, all I use is a pea sized amount and it doesn't leave a white residue.
    Great Moisturizer!
    Absorbs quickly and hydrates extremely well. I have very dry/dehydrated skin and after just one day I can feel a difference compared to my old (and far more expensive) moisturizer. Definitely recommended!!
    Broke me out
    I was excited to try it after all the hype about The Ordinary, but that cream broke me out. I have a combination to dry skin and it just refused to absorb (even though my skin really likes moisturising). After a couple of weeks I’ve noticed a lot of closed comedones all over the face. Not pleasant to look at and even worse to get rid of. However after stopping using that cream I managed to clear my complexion.
    It is still dry
    Initially, this product was great for my oily skin: maintaining oil-free and silky to the touch. However, after a few days of using, I noticed that my skin became dry and tight. (still silky to the touch though). Now I use it to dilute the Vitamin C Suspension 23%.
    Soothing
    I have sensitive, breakout-prone skin and this is the only moisturiser I have ever (!) used that doesn't aggravate my skin and cause more breakouts. I tend to use a bit more before bed and then a small amount in the morning. Adore!
    The best!
    The best moisturizer! It has ingredients which shouldn't be good for oily skin, but I have no problems with it because I don't apply much and I apply even less where I am oily (nose and forehead, no chin). I will repurchase forever!
    Meh
    I was really keen to try this out because it was recommended to me by a DECIEM employee butttttt it's nothing special. Weird consistency, it's thick but at least it absorbs quickly. I don't know what the benefits should have been but at least it didn't break me out. Not for me I guess!
    Another happy customer
    Maybe T.O. doesn't need another good review, but I can't help loving its products! I was a bit afraid of using this cream as I easily break out lately, and when I first applied it seemed too rich. And it is actually, but nothing bad happened as it's not heavy at all. Day and night time for the last 2 weeks (underneath the H.A. 2% +B5 serum) and my skin is simply well moisturized and healthy looking. Thank you all!
    It’s ok??
    The only reason I got this moisturizer, is because I needed something compatible with the ordinary and other serums. It has no smell, which is not my favorite, but not a deal breaker. The texture is very whipped and fluffy, but it is quite heavy when you apply it. Sometimes my skin gets kinda greasy, after putting it on, so keep in mind, that a little goes a long way. It does moisturize, but I have oily skin, so not a lot of dryness in the first place. Not sure, if I would repurchase...
    Very Happy
    First time l ordered The Ordinary, and l am so happy with all products. Cultbeauty shipped them very quick and delivered to abroad in 10 days. l recommend every product from The Ordinary and Cultbeauty. Thank you.
    Nothing special
    I bought two of these by accident, one from Cult Beauty and another from a different site. I used one and it was OK but felt thick and oily. I usually prefer gel like moisturizers that have a light texture. When I opened my second bottle it came out of the bottle in chunks! Not sure why but it was spoilt.
    Not so great for oily skin
    I have quite an oily t-zone with dry cheeks, and I must say that this is GREAT for dry skin! However using it on the rest of my face is definitely a no-no, especially in hot, humid weather. Would definitely recommend for dryer, cold weather.
    Review
    Didn’t do anything for me, skin was still dry
    Worth it
    I was reluctant to buy this product having seen the price and how, well cheap it was. However having heard such a hype about this brand I thought I’d give it a go. My makeup applies a lot smoother and the moisturizer gives me good hydration.
    Gave it 4 stars but with a twist
    This is a great moisturizer, BUT to my surprise - it does not work well with the other products of "the Ordinary" that I've put on (it did not blend well with The Ordinary's 'Niacinamide', 'Hyaluronic acid' or with 'Matrixyl') - It does, however, moisturizes very well with other serums or essence of different brands.
    It is the best, hands down!
    I live in Mumbai which is tropically hot and extremely humid irrespective of whatever seasons, and I have the most irritable oily acne prone skin, so much so that I’m never acne free most time of the year. Since I have started using it my skins hydration has gone a notch up, my skin has started looking better, acne have considerably reduced even though I still need to treat it but much much less Comedones have gone down and it looks much more supple. This is my second tube and I’ve been using it religiously 2-3 times a day since I have got it
    Good
    Such an amazing moisturizer with an affordable price. Love!
    Found a new favourite
    I usually struggle with moisturiser, I’ve tried everything from £5 to £100 and bounce from product to product, however, this is wallet and face friendly, so much so I’ve reordered twice along with some direct acids and serums from this brand following their skincare guides. Wonderful range and product. Moisturises without being heavy. Substantial but in now was oily or greasy on my combination skin.
    Ok (ish)
    I was hoping this moisturiser would be better than what it was. I’m using a 1% retinol serum which is drying out my skin, I wanted an intense moisturiser and was hoping this would be the one. It’s light & does make my skin feel smooth but as I have dry skin I needed something more intense
    Winner!
    I love this! It's cheap and it works. I bought my backup already.
    Great and cheap
    Great product for normal to dry skin. I use it at night over the Buffet serum and it works amazing for me.
    An Excellent Base
    I find it extremely useful as I mix it with my favourite facial oils and I get the best of both. But even on its own, it is very moisturising and leaves my skin hydrated.
    Really good
    I use it after serums and oils and it works great for my combination skin.
    Incredible moisturiser for my dry skin, very impressed!!
    What an incredible product!! I work as cabin crew which really dries my skin out due to working at altitude all of the time. This moisturiser sunk straight into my skin and immediately eliveated any dryness. A little goes a long way and my skin felt plump and moisturised and well as the texture of my skin improving. The product applies really well and can be mixed with the Rosehip Oil overnight to really replenish the skin. Definitely a big fan and won't use any other moisturiser from now on! Thank you The Ordinary for another amazing product!!
    Good
    Good for using with other Ordinary serums, moisture skin and make it more brightening.
    THE BEST!
    This is HANDS-DOWN the best moisturiser I have used. I've used many brands (WHICH WERE WAAAAY MORE EXPENSIVE) whose results haven't come close to this! I will NEVER go back to any other moisturiser again. Ever. Much better to purchase the 100ml as it lasted 3 MONTHS, and I used it DAY AND NIGHT. Absolutely hydrating! Definitely recommend.
    It works!
    I'm using this with the hyaluronic acid serum and it works great for my dehydrated skin! Not sure it would work on dry skin by itself and for winter, I'd need something heavier. Absolutely recommend this for the spring-summer season!
    Decent Moisturiser
    This HA moisturiser works well for my young (I am 22) sensitive, dry, eczema-prone skin. It offers a decent level of hydration and causes no irritation. My skin feels adequately moisturised, however, it doesn't 'WOW' me. It does its job but it is not going to become one of my skincare holy grails.
    Amazing
    I love this moisturiser, it leaves skin matte but very moisturised and my skin has a bounce to it thanks to the hyaluronic acid. I'm just about to buy the large size, would recommend to anyone that hates average moisturisers sticky finish, it's also a dream to apply makeup over.
    Useless, doesn't really hydrate at all.
    This cream doesn't really do much. It feels ok on the face, but it doesn't hydrate the skin at all. My skin is drier than usual in winter, but I still wouldn't say it's very dry. I don't see any results from this - I've tried to apply it once daily, even twice daily, but there's no improvement. When I wear makeup the skin looks dry and flakey. I won't be repurchasing and wouldn't recommend.
    Great Product
    This is the 3rd time I am purchasing this product. I love that it does not feel oily after the application as this is a problem I have with many other moisturizers. P.S. I wish we could get hold of the 100ml tube, as the 30ml is just not enough for me.
    Love the full range
    I love the ordinary range however this particular product doesn't do much for me. I am using it but won't be purchasing again. Little too simple of a moisturizer for my own need.
    Very bad
    I'm sorry, I had very high hopes for this. I have normal to dry skin and ended up even more dryer than usual. Not worth the £5 or whatever, very disappointed.
    Best oil control moisturizer
    This is a godsend, not only does it not have irritating smells/fragrance or burn or irritate the skin, you can also use it as a primer before makeup. With the "niacinamide + zinc" and "buffet" serums I no longer have an oily T zone... At All. The best for oily skin.
    Does the job
    A nice, light and fresh formula that does what it says on the tin. I originally started using it twice a day but found that my skin didn’t need moisturising that often and now use it on a night time. Good stuff!
    Smooth moisture
    This is a nice smooth moisturiser. I love the colour of it especially this time of year, brilliant white although this does not show on skin application. It is a surface moisturiser and feels lovely.
    Good moisturiser
    I love the texture and how easily it can be applied on the skin. It's a good everyday moisturiser, but it's not a SUPER deep moisturiser. Good for superficial hydration and non-oily, absorbs quickly on to skin.
    Nice product
    I mix it with the vitamin C and I really love the combo. Leaves my skin moisturised and glowy!
    Good for combination/oily skin
    I don’t think it’ll provide those with dry skin enough to moisturise problem areas. I have, however, found it has worked wonders with me and my skin doesn’t look dull anymore. It gave me balanced skin which I’m really happy about!
    Not for everyone
    I find that with every The Ordinary product that I have used, they work for me for the first couple of days/a week, and after that my skin gets bad and they just stop working. At first, I felt that the cream was amazing and was very happy that I bought it. My skin was matte, it was very hydrated, and it was very smooth. Then I started feeling that my skin was getting thicker and dirtier because of the cream. It felt heavy and resulted in clogging my skin.
    Best moisturiser ever!
    Love this product! Great for sensitive skin. I use this twice a day and it has left my skin really smooth and healthy.
    Genuinely hydrating
    Best moisturiser I've ever used - I'm converted. As an oily-skinned gal, I can use this both AM and PM, and it doesn't leave any kind of greasy residue so it's perfect for underneath makeup too. I buy the large size and it lasts me about 6 months using twice a day.
    Very pleased
    Product feels great on the skin - love the texture! I used it as a primer before my usual tinted moisturiser and it wasn’t oily at all. Will be buying again!
    Amazing!
    It is really very good product! It is not heavy, and also it has matting finish! I have a combination skin, so it is imported for me. Totally recommend it!
    Review
    Amazing product's.
    Not hydrating enough.
    This product was thick, which usually gets a tick from my thirsty skin, however, it just wasn't hydrating enough for me. Also, I didn't feel as though it made for a very good base for makeup. Too much drag! Won't repurchase.
    Basic, but decent
    This is a fairly basic moisturiser that is fairly moisturising, sinks in well, and sit's under makeup above-averagely. For the price, it's good, but if you're willing to spend more, I would say there are definitely better moisturisers out there.
    Love this moisturiser
    I've used oil of ulay (or Olay as its now called) for 30 years but this is just as good for my normal to dry skin. If you're looking for a moisturiser that's not going to cost you an arm and a leg this is it, I know you can get similar products with anti aging etc ingredients but for a simple moisturiser I love this and next time will purchase the 100 ml. If your unsure about buying this then try the 30 ml but for under £2 more you can get 100 ml. Bargain.
    I love The Ordinary!
    I have purchased so many products from The Ordinary from the foundation to this moisturiser. I love every single product I've purchased! I love this moisturiser - I pair it up at night with The Ordinary's 100% Organic Cold-Pressed Moroccan Argan Oil for silky smooth skin. I have oily skin and the Argan oil helps with my breakouts (I never would have thought an oil would help oily skin). Highly recommend any of their products. Plus their products are so cheap!!!
    Bit thick for my liking
    I wanted a plain, simple moisturiser but this felt a bit like putting Oilatum cream on my face. Too thick and not a great texture. I don't usually suffer with spots - I have dry/combination skin - but this brought some out. Won't be buying again.
    Fine but...
    Alright to maintain the moisture barrier after cleansing or using a low-strength acid toner, but if you're trying to moisturise dry skin it doesn't really do anything.
    Ok but nothing special
    Average moisturiser, soaks in well and doesn't leave a residue. Not good if you have dry/ very dry skin. There are better moisturisers at this price point
    Amazing
    This works amazingly well. It's rich bit doesn't leave me shiny at all! Perfect for dry but only skin.
    Does the job at an amazing price point
    I have a back up of my back up. I use it in the morning mixed with euk. I've ordered 4 tubes so far. That good! Enough said.
    The ordinary
    I'm glad to find this cosmetic line.
    Great products
    Friend recommended website and The Ordinary skincare. Very pleased with both.
    Ordinary moisturiser
    Unfortunately my skin has break outs and is so itchy. And same with the ordinary peeling solution. I am unhappy with these products.
    Fantastic
    Will reorder it again for sure, my skin has never been so moisturised and silky
    The ordinary natural moisturiser
    A really nice soufflé texture that feels lovely against skin, it’s really good as both a night and day cream and is very moisturising without being too heavy or wet.
    Holy Grail
    This is my holy grail moisturiser. It‘s a simple, no fuss moisturiser that sinks in quickly. The texture is lovely, silky smooth. It‘s a little too heavy for daytime, though. I have 4 backups, just in case
    Perfect for Oily Skin in a Hot and Humid Country
    I have oily and dehydrated skin, so I tend to skip cream moisturisers because they are heavy and clog pores. But this product is the best affordable cream moisturiser on the market. It does not feel heavy. It leaves your skin hydrated and moisturised as opposed to feeling oily. It is perfect for the Philippine weather. A little goes a long way when applying this product.
    Poor
    I bought this based on the good reviews. It’s really not a good moisturiser. It reminded me of aqueous cream. Thick but not that moisturising. A reflection on the price I guess.
    Good
    A little heavy for my skin, but the moisturizing effect is perfect
    Perfect hydration
    Penetrates quickly, no smell... perfect!
    Soothing
    It’s very thick and a little goes a long way. I’m using it as a night cream and it’s easily as good as much more expensive brands. I’m prone to break outs but this (combined with The Ordinary Vitamin C) is leaving me looking well rested, well hydrated and hasn’t led to any adverse reactions at all. Will definitely buy again.
    The real OG
    I mix this with EUK and Rosehip oil in the morning as the last step in my skincare regimen and at night I mix it with only Rosehip oil and my skin has never felt better
    Absorb Fast, Light
    Its texture is different from the moisturiser I used before, the texture looks light but actually isn't, it absorbs fast and feels light, important. Without fragrance and enough moisture.
    Good!
    I liked the feeling of smoothness and hydration the moisturizer left on my skin but feel it made my skin a bit oily after a few days. All in all it’s a good moisturizer and a little goes a long way!
    Its Okay
    This moisturiser makes me sweat. Like really sweaty. I do notice it makes my face more hydrated but only for a brief second because it will break my face into sweats.
    Brilliant!
    Just started using this a couple of weeks ago and my skin looks much healthier, plumper and smoother. Very impressed!
    Wasn't expecting to love this!
    I am fond of blending my NMF with rosehip seed oil (also by The Ordinary), together they form a hydration powerhouse!! I simply adore its texture. Not heavy at all and melts into nothing once I warm it up on my fingers. My skin feels more supple and plump after the last 3 months of use and it has never given me breakouts. What's there not to love about this?
    Light, clean, non-fragranced, silicone-free moisturiser
    I really like this moisturiser, as a final step over The Ordinary serums. It isn't enough on it's own, but over a hydrating/treatment water-based serum and an antioxidant serum, the moisturiser works amazingly well.
    For day care
    I replaced a day cream with this product in my morning make up routine. It definitely doesn't feel greasy and my make up holds on the whole day. But I wouldn't prefer this moisturiser over my usual creams for the night treatment because it doesn't provide me with enough hydration overall.
    Game changer
    I could not recommend this more, I’ve been searching high and low for a light, non-oily moisturiser that is fast absorbing and doesn’t leave my skin clogged...this is the one! I just wish that it came in a pump bottle.
    Issa cult
    This product is amazing!!! It absorbs well into the skin and does not oily after applying. The cream is very thick and I was scared at first when saw it.
    Versatile
    This moisturiser gives a fabulous non greasy finish, which is especially great under makeup. It's probably aimed at younger skin really as it's quite light but if you need to pimp it up a bit for mature skin, just mix three or four drops of Squalane with it when you apply it and presto! Works like a dream.
    Works far better that most
    This is a great moisturizer! Does not leave a greasy or silicone film. Helps with dehydration but give it time. My skin texture has seen dramatic difference but I'd say it happened gradually after 2 weeks of daily use. It does have immediate effect but the long term is even better. I ditched all my creams in favor of this one. Although I must confess my skin is neither oily nor dry but I had persistent dehydration. And this moisturizer really works!
    Love it
    I'm using this for a couple of weeks, and it keeps my skin supple and moisturized. Don't know if it will be enough during winter (lives in Sweden with cold winters) but for now I think it's marvellous considering the price tag.
    Love the texture
    Just not quite sure I'm totally loving this, if your after a real moisture bomb, this isn't going to do the job, more of a light moisturiser before ur makeup.
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