THE INKEY LIST

THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on the most-wanted ingredients in {skin care} (right up our street). A succinct collection of hero products formulated by a crack team of experts and scientists, this range incorporates all the industry heavy-hitters – from retinol to hyaluronic acid – and allows you to customise your regime to suit your skin’s ever-changing needs. The products contain as few ingredients as possible, all of the highest quality and at ‘give-it-a-go’ prices. Advanced skin care for the price of a couple of coffees? Who could refuse…