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Also known as ‘Your Beauty Translator’, THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on skin care’s most-wanted ingredients (at astoundingly reasonable, ‘give-it-a-go’ prices). One of the most important factors for healthy, plump skin is hydration – and what’s everyone’s ultimate hydration hero? Hyaluronic acid, of course. Naturally found in our skin to maintain hydration, hyaluronic acid is a moisture-binding ingredient that can hold up to 1000 times its weight in water. Essentially a magnet for moisture, this formulation stars 2% pure hyaluronic acid (at different molecular weights to hydrate every layer of skin) to plump up fine lines and hydrate all skin types.
Naturally found in our skin to maintain hydration levels, hyaluronic acid is a skin care superstar for a reason. Essentially a ‘moisture magnet’, it attracts moisture from the atmosphere and can hold up to 1000 times its weight in water. Over time, our hyaluronic acid levels decrease (sob) resulting in dullness, fine lines and uneven tone and texture. The perfect foil for this unfortunate state of affairs, THE INKEY LIST’s gentle Hyaluronic Acid Serum stars the stuff at a pure, 2% concentration and in three molecular weights (high, medium and low) to ensure maximum absorption at every layer of your skin. Dehydrated skin affects most of us (even oily skin can be dehydrated) and, differing from dryness, results from a lack of water in the skin. Replenish this water with The Inkey List’s high-quality, impressively affordable formula and you can expect plumper, healthier skin, with fewer visible fine lines and wrinkles and a more even tone and texture. It can even aid the efficacy of products applied after it – genius.
Use in the AM and PM
Onto cleansed skin apply a pea-sized amount to the fingertips and gently pat into the face and neck
Follow with preferred serums and moisturise
(Hyaluronic acid can aid the efficacy of your other products, so use it as your first serum, straight after cleansing and toning)
Water (Aqua / Eau), Propanediol, Glycerin, Butylene Glycol, Sodium Hyaluronate, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Leuconostoc/Radish Root Ferment Filtrate, Hyaluronic Acid, Carbomer, Polysorbate 20, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Phenoxyethanol
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
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Total Price: £14.98
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The INKEY List Hyaluronic Acid Serum 30ml
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Also known as ‘Your Beauty Translator’, THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on skin care’s most-wanted ingredients (at astoundingly reasonable, ‘give-it-a-go’ prices). One of the most important factors for healthy, plump skin is hydration – and what’s everyone’s ultimate hydration hero? Hyaluronic acid, of course. Naturally found in our skin to maintain hydration, hyaluronic acid is a moisture-binding ingredient that can hold up to 1000 times its weight in water. Essentially a magnet for moisture, this formulation stars 2% pure hyaluronic acid (at different molecular weights to hydrate every layer of skin) to plump up fine lines and hydrate all skin types.
Naturally found in our skin to maintain hydration levels, hyaluronic acid is a skin care superstar for a reason. Essentially a ‘moisture magnet’, it attracts moisture from the atmosphere and can hold up to 1000 times its weight in water. Over time, our hyaluronic acid levels decrease (sob) resulting in dullness, fine lines and uneven tone and texture. The perfect foil for this unfortunate state of affairs, THE INKEY LIST’s gentle Hyaluronic Acid Serum stars the stuff at a pure, 2% concentration and in three molecular weights (high, medium and low) to ensure maximum absorption at every layer of your skin. Dehydrated skin affects most of us (even oily skin can be dehydrated) and, differing from dryness, results from a lack of water in the skin. Replenish this water with The Inkey List’s high-quality, impressively affordable formula and you can expect plumper, healthier skin, with fewer visible fine lines and wrinkles and a more even tone and texture. It can even aid the efficacy of products applied after it – genius.
Use in the AM and PM
Onto cleansed skin apply a pea-sized amount to the fingertips and gently pat into the face and neck
Follow with preferred serums and moisturise
(Hyaluronic acid can aid the efficacy of your other products, so use it as your first serum, straight after cleansing and toning)
Water (Aqua / Eau), Propanediol, Glycerin, Butylene Glycol, Sodium Hyaluronate, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Leuconostoc/Radish Root Ferment Filtrate, Hyaluronic Acid, Carbomer, Polysorbate 20, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Phenoxyethanol
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



Total Price: £14.98
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great hydration serum
The serum is very lightweight on the skin, its texture is more runny than the ordinary one and very easy to absorb. I have been using this in winter and it saved my skin from cracking, it also works well under makeup.
Report this reviewGreat for my sensitive skin
This is a great no frills hyaluronic acid that I find performs better than serums with the same basic composition at four times the price. It doesn't trigger my rosacea and plumps out my skin beautifully.
Report this reviewGreat for skin
I have dry skin and this was a product used by my wedding make up artist at my make up trial. I’ve since bought it and noticed a huge improvement in my skin tone and texture. At this price point you can’t go wrong!Â
Report this reviewAffordable little powerhouse serum
I have been using this HA for months now, day and night before the rest of my skincare. A little truly goes a long way and when applied to damp skin the plumping effect is immediate. This leaves the skin feeling hydrated and soft, the perfect base for the rest of your products. The Inkey List never fails me and their affordable price range and honest product descriptions make skincare accessible to those of us on a smaller budget.Â
Report this reviewMeh.
Didn’t see or feel much difference but my skin didn’t react adversely. Wouldn’t repurchase.Â
Report this reviewGreat love it
It really does hydrate so fat loving it. But got to say careful with layering as it can start pillingÂ
Report this reviewCan't fault it
As far as hyaluronic acid serums go this is definitely one of the best I've tried. It's lightweight, not too sticky & gives your skin such a lovely glow.
Report this reviewGo to product
Love this product which I put on night and morning before my serum and moisturiser Keep me skin looking moisturised and glowing
Report this reviewSkin feels a little tingly
I’ve used a week, every time the skin feels a little tingly. It isn’t an allergic reaction. Otherwise, it does the job.Â
Report this reviewI love this serum
My go to serum, makes my skin feel very nice. However there does get a little dried bit around the opening on the lid.
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