VIEVE Power Ink Liner 0.43ml (Various Shades)
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£23.00
Or 4 interest free payments of £5.75 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use and the Power Ink Liner is no exception. It’s a smooth-flowing, flexible liquid eyeliner for powerfully precise definition.
Whether you want a classic wing, a natural flick or a bold graphic look, draw your own line with Power Ink Liner from VIEVE.
The precision brush allows you to create the finest of details whilst the smooth-flowing ink glides on for effortless application without dragging. Designed in the brand’s signature gold hue, the ergonomic eyeliner is crafted with a flat edge to give you ultimate control, even when creating the most intricate of eyeliner looks. With a powerful pigments, the long-lasting and smudge-proof formula guarantees your liner stays in place no matter where your day takes you.
Aqua/Water/Eau, Butylene Glycol, Styrene/Acrylates Copolymer, Charcoal Powder, Alcohol, Pentylene Glycol, Amp-Acrylates Copolymer, Ammonium Acrylates Copolymer, Sodium Dehydroacetate, Caprylyl Glycol, Bentonite, Phenoxyethanol, Citric Acid, Pvp, Sodium Citrate, Silica, Iron Oxides (Ci 77491, Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Draw along the lash line, extending upwards and outwards to create a wing. Ensure the lid is clicked firmly in place to keep the smooth-flowing formula airtight.
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Customer Reviews
5 stars rating 55 reviews
4 stars rating 15 reviews
3 stars rating 9 reviews
2 stars rating 2 reviews
1 stars rating 10 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
****
Worth the hype, it does last all day but watch the lid is on properly to avoid drying out!
by lisa Verified Purchase
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Great eyeliner
Love how easy it is to apply and stays put
by Louise Verified Purchase
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Amazing
This eyeliner is fantastic. It is truly black and one swipe is enough. It also lasts great on my watery eyes. I've seen other reviews complain about it drying out quickly, but mine hasn't, so maybe its a batch problem or storage is important. I am very excited to get the new brown version!
by Bean-Saige Verified Purchase
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Can't leave the house without a wing
You will not catch me outside without a wing eyeliner, and tbh this brown shade has changed the game for me, as a hazel-eyed girl I find this deep brown really makes my eye color pop, the brush, and weight of this liner makes it's so easy to create a flawless wing even if you are no a pro, I can also confirm this is quite a stiff formula so it does leak which is a girl dream when it comes to eyeliner. A must-have!!
by Luckie - Cult Beauty Staff
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Stunning
I have the shade 'Dark Brown' and I love it for creating a soft wing or adding a little bit of definition to my lash line. I've read the reviews about it drying out quickly so I've been careful to store it upside down, with the lid on tightly and I always give it a good shake before use. So far so good. What I like the most is that it is a brush, rather than a sponge so it's much easier to create a smooth line.
by Sarah - Cult Concierge
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The perfect shade of brown
Being fair, I would always opt for a brown eyeliner but in the past have struggled go find a brown which is not too dark or too reddish, this is the perfect shade and works for both eyes and faux freckles too! I was worried when seeing some reviews of this drying out quickly but I have not yet had this problem, as long as you are storing up right rather than laying down and making sure the lid is clicked on you should be okay! Love this, would definitely recommend!
by Lauren - Cult Beauty Staff
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Such a shame!
I love Vieve and everything I’ve tried has been amazing apart from this! It’s such a shame as I’m a big eyeliner person but this just dried out after 2 uses. (Kept the lid on it, storer it appropriately etc). Prior to it drying out the eyeliner itself isn’t great, I found it quite difficult to use and the payoff just wasn’t great. Unless I got a dodgy batch??
by aimee Verified Purchase
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Ultimate Brown liner
I feel like golidlocks trying to find the perfect liner, so many are far too warm toned and the perfect chocolate brown often don't last long enough. The brush tip gives so much precision and it doesn't come off until I cleanse. I've also loved using it for a faux freckle as its the perfect shade and so long lasting. I will say make sure you store it upside down to get the perfect product flow.
by Catrin - Cult Beauty Staff
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Perfect for autumn
I absolutely love this brown eyeliner in’s easy to use doesn’t flake and is perfect shade
by Elle Verified Purchase
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Dried out
Nice component however dried up within 4 weeks of purchase, wouldn't recommend.
by Emily Verified Purchase
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