VIEVE Power Ink Liner 0.43ml (Various Shades)
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£23.00
Or 4 interest free payments of £5.75 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use and the Power Ink Liner is no exception. It’s a smooth-flowing, flexible liquid eyeliner for powerfully precise definition.
Whether you want a classic wing, a natural flick or a bold graphic look, draw your own line with Power Ink Liner from VIEVE.
The precision brush allows you to create the finest of details whilst the smooth-flowing ink glides on for effortless application without dragging. Designed in the brand’s signature gold hue, the ergonomic eyeliner is crafted with a flat edge to give you ultimate control, even when creating the most intricate of eyeliner looks. With a powerful pigments, the long-lasting and smudge-proof formula guarantees your liner stays in place no matter where your day takes you.
Aqua/Water/Eau, Butylene Glycol, Styrene/Acrylates Copolymer, Charcoal Powder, Alcohol, Pentylene Glycol, Amp-Acrylates Copolymer, Ammonium Acrylates Copolymer, Sodium Dehydroacetate, Caprylyl Glycol, Bentonite, Phenoxyethanol, Citric Acid, Pvp, Sodium Citrate, Silica, Iron Oxides (Ci 77491, Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Draw along the lash line, extending upwards and outwards to create a wing. Ensure the lid is clicked firmly in place to keep the smooth-flowing formula airtight.
Frequently Bought Together

This item
VIEVE Power Ink Liner - Midnight Black
£23.00
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Customer Reviews
5 stars rating 55 reviews
4 stars rating 15 reviews
3 stars rating 9 reviews
2 stars rating 2 reviews
1 stars rating 10 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not sure about this one…
I genuinely think my drug store Rimmel Masterclass eyeliner is better than this one. I reach for it every time and am yet to really use the vieve one yet. It’s also quite expensive.
by Cristine Verified Purchase
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The best
This liner actually makes it easier to do a wing! And it’s not dried up yet and I’ve had it more months
by rach Verified Purchase
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Nice precise wing
It’s so easy to get a precise wing as this formula isn’t too liquidy. I like the packaging and how slim the tip is. I’m concerned it may not last long because it isn’t liquidy like some of my other eyeliners. I’ve had it a couple weeks now and like the way it wears.
by Jade Verified Purchase
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Love this
Love this it's a nice shade of brown and glides easily
by gemma Verified Purchase
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The worst beauty product I’ve ever bought
I really wish I’d listened to the reviews on this one. It has the potential to be a great eyeliner, if it worked, as the single flick I managed on one side was perfect… but I couldn’t do the second eye as the product just won’t come out. Mine arrived 2 days ago and both applications have been absolutely frustrating. The product is completely dry and makes it impossible to use. I do not recommend this at all!
by Rosie Verified Purchase
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A nice change
This is a nice change to my usual black liner. For someone who has always worn black eyeliner I like the dark brown colour for a more natural look. This liner lasts well throughout the day and doesn't smudge. I have this liner in the black too and I love them both
by Manpreet Verified Purchase
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Perfect Tip!
Finding a liquid liner that ticks all of the boxes is tough, but I am loving this liner. It's extremely pigmented and I didn't experience any smudging or cracking *claps*. I love the size and flexibility of the tip as it made applying the product so easy, I could get a smooth, powerful wing very quickly. This is a great liner for anyone, whether pro or beginner!
by Connor - Cult Beauty Staff
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Love this however
I love this eyeliner, the color, the brush tip however it does really dry quickly. I’ve only used it a couple of times and it’s already dried out, which is such a shame. I will probably not repurchase because of this.
by Anna Verified Purchase
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Wish I loved it more
I love all vieve products, but sadly as much as I wanted to love this I don’t. Not sure if maybe I’m unlucky, but it’s not as black as I thought it would be, smudges a lot :( I do have oily skin and maybe my eyelids are too, using this I have to top it up a lot to keep the colour as black as possible. Still a big fan of vieve, just sadly not this
by Klaudia
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Great!
Ive purchased this again and again, and will again and again!
by lisa Verified Purchase
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