VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 128 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Vieve mascara
Absolutely amazing mascara. Really elongated my lashes.
by Janelle Verified Purchase
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It’s…nice
I was so excited to try this product as I’m a huge Vieve fan, but I sadly won’t be buying again. Which is shame, the over all finish looks great, my lashes looked very black, long and voluminous. The packaging is beautiful too. However, it crumbles very badly and I’m always having to clear little black specks off my face. It’s a constant occurrence and just annoying as I’ve never had a mascara do this before.
by Steph Verified Purchase
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Buildable
So I love this, but it has taken me time to get used to it. It’s buildable, you don’t get the wow factor after one coat, and you need to spend time applying it but after a few coats it looks really good! Love vieve products!
by Hannah Verified Purchase
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Was expecting something more
I think there are better and much cheaper mascara. Can barely see the difference
by Anna Verified Purchase
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Slick, glossy, satisfying
Smudges a little bit... BUT the lift and volume is worth it. It's a really deep black too so gorgeously dramatic.
by Anonymous Verified Purchase
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A new favorite
I purchased this mascara after desperately needing a new brand that would lift my lashes. It did not disappoint. The mascara works amazing, and never clumps. I'm now obsessed with this brand and purchasing other items from them!
by Courtney Verified Purchase
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Would get again
I find most mascaras smudge on my eyes and this one does not. Would buy again
by Abbi Verified Purchase
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Intense black
Was keen to try based on reviews. It is far too clumpy for my taste but if I wipe excess and apply with brush tip it delivers the look I want. Gorgeous intense black though It does flake. Love the packaging but will not purchase again. The pursuit of non clumping non flaking mascara continues….
by Sally Verified Purchase
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Wand is not the best
Wand is a bit big - not fully convinced yet
by Alysa Verified Purchase
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Not worth the hype
Love the style but it just didn’t live up to the hype. It didn’t do much for the length or thickness.
by Becky Verified Purchase
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