Urban Decay Subversion Lash Primer 8.5ml
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Comb through your lashes and leave for a minute ahead of applying mascara.
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Customer Reviews
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Top Customer Reviews
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Love this!
I've tried other primers before and they irritated my eyes but this is brilliant, my eyelashes look fab!
by Laura Verified Purchase
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Subversion lash primer
I had not used a lash primer before but saw a recommendation on tv. I am so pleased I did. It separates lashes and gives the perfect coating prior to mascara! Although white it does not dry white and my lashes look so bunch better and thicker after using it.
by Viv
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Very good
I bought this to go under the Kevyn Aucoin Volume mascara. I'm unsure about the Kevyn Aucoin but this is really good. Although it is white, it pretty much dries clear so it's a good visual indicator for when you can add your topcoat and you also needn't worry about covering up the white. It makes a huge difference and I am keen to try it with a more 'fluttery' topcoat, perhaps one of the other Urban Decay formulations.
by Stephanie
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Great product
Really makes a difference when you apply it before the mascara. Finished the first one, ordering the second!
by Max
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Lash Primer
Love this primer, makes a huge difference when wearing under mascara
by Taz
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