Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 115 reviews
4 stars rating 20 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Okay
It’s a decent eyeshadow primer and it does work, but I personally don’t reach for it. I’m not a big fan of the feeling of applying eyeshadow on top, it feels like the eyeshadow isn’t gliding over it smoothly and it sort of drags. But once it is on, it lasts well and doesn’t crease. It’s actually quite good for under the eye to smooth out fine lines and prep the skin for concealer.
by Dove Verified Purchase
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Makeup bag staple
Best eyeshadow primer. Nothing else makes my eyeshadow last as long, I’m never without it.
by Liv Verified Purchase
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Love
This works amazingly for my oily eye lids! Never use eyeshadow without it
by Mk Verified Purchase
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My most reliable eyeshadow primer
I've shopped around and tried a few other primers, but after several underwhelming purchases, I've come back to this one and know for certain that it's the best primer for my oily, hooded eyelids! My eyeshadow looks more vibrant over this, and it stays in place all day with no loss of vibrancy, and miraculously no creasing. Will be repurchasing!
by Cat Verified Purchase
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Lovely
I use this for under my eye as well as it helps the concealer not to use. A little goes a long way. I feel like urban decay can be forgotten about now there’s so many makeup brands out there which is a shame as this was one of everyone’s favourite
by Haleigh Verified Purchase
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My fave
One of the best bases for eye shadows there is, it is light and spreads well, stays on until the end of the day and makes the eye shadow pop and stay in place like you just put it on
by Kate Verified Purchase
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Primer
Used to use this years ago and absolutely loved it. Not sure whether they have changed it slightly but I definitely don’t love it as much as I used to. Has a lovely subtle colour to it but still feels my eye shadow creases with it.
by Abbey Verified Purchase
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Great product
Have used personally and professionally for years. Definitely helps grip the product and keep it in place
by Kellie
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Will never buy a different eye primer
This is gold. I wear heavy Black cat eyes every day and even in the sweatiest of summer days or dance floors when all other make up has gone my eyeliner hasn’t moved an inch. The only Eye primer i would ever ever use.
by Pernille Verified Purchase
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Still a bit unsure...!
I've been using this eyeshadow for just over a month now to see if my eyeshadow would last longer however I'm still not convinced. I have slightly hooded eye lids already so naturally my eye shadow does tent to split over the hood line. I've still continued to use the primer within my routiene however I'm not blown away atm.
by Katie - (Cult Beauty Staff) Verified Purchase
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