Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 107 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Good
This is a really good product although I think maybe better suited for someone who likes to do lots of eyeshadow looks
by Chloe Verified Purchase
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Boring, but great at its job!
I can't get excited about eyeshadow primer. However, this one never leaves me wishing for more. It's reliable, effective and the applicator works well. No complaints.
by Luisa
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Unexpectedly great product
I first came across this product in a cult beauty edit box, and have had it in my make up kit ever since. I had never had much success with eyeshadow primers before, but this one is genuinely brilliant.
by Frances
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Original and best
I used this years ago and loved it but stopped wearing eyeshadow as much. I recently bought it as was attending a wedding, it’s still great. My eye makeup stayed put all day.
by Francesca Verified Purchase
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Great
Great formula, eyeshadows stay all day without creasing. Would definitely buy again.
by Monika Verified Purchase
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love!
my eyelids used to get so oily and crease but since using this it no longer happens. makes my eyes look seamless, obsessed!
by Laura Verified Purchase
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Long lasting
This is perfect , it creates a lovely base to apply your eyeshadow and lasts all day
by Danielle
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Perfect
Very happy with the primer - perfect for very oily lids. Now I can wear eye shadows widout creasing.
by Boryana Verified Purchase
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Must Have
Makes my eyeshadow stay in place all day, absolutely no creases and no movement. A little bit goes a long way and the tube lasts for ages
by Rach Verified Purchase
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Okay, nothing special
I know some people rave about this but on mature skin, I did not rate this product.
by Tracey Verified Purchase
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