Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 106 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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I love it
i love the brand and all their products which are excellent. I have used this primer for the last couple of years and find it the best. I don’t like the tube so much since i loose a lot of the product while using and have to wipe it every day to keep it clean. In addition the products consistently is very thick and a bit hard to get out of the tube and spread it properly
by op Verified Purchase
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the best for me
I'm using UD eyeshadow primer for 8 years in a raw. Time to time I try other primers and nothing works so well
by Olga M Verified Purchase
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Love it
My favourite primer makes eyeshadow last all day
by Ak Verified Purchase
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The Best
I've been using this forever. It makes my eyeshadow last perfectly all day and the product lasts forever. Couldn't be without it
by RachA Verified Purchase
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Best primer on the market
No need to speak about this famous primer it’s popular for a reason such a beautiful product every make up girly should have in her collection 💗
by Riham Verified Purchase
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Amazing!
This held my eyeshadow through heavy rain and wind. Would recommend
by M Verified Purchase
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Decent for oily eyelids
Good product for oily eyelids. It holds eyeshadow around 6-8 hours.
by Vixy Verified Purchase
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A good buy
Eyeshadow goes on smooth and blends easily over this. It doesn't quite neutralise the redness on my lids, but it's a lovely product.
by Shebloooms Verified Purchase
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The best
Best eyeshadow primer. This helps my eyeshadow stay on all day. I've used this primer for years now
by Debra Verified Purchase
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the best
The best eyeshadow primer i have and i have many .
by Flor Verified Purchase
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