The Ordinary Natural Moisturising Factors + HA 30ml
You'll earn 6 Status Points with this product
£6.10
Or 3 interest free payments of £2.03 with frasers plus
In stock | Usually dispatched within 24 hours

The Ordinary has firmly cemented itself as a leader in science-backed skin care. Taking the guesswork out of building a regime, it ditches unnecessary, filler ingredients for familiar, hard-working actives that deliver promising results. And next to join The Ordinary family is the Natural Moisturizing Factors + HA (30ml), offering immediate hydration to thirsty skin.
Providing a hit of hydration, the Natural Moisturizing Factors + HA (30ml) is a non-greasy cream that instantly moisturises the complexion.
This lightweight moisturiser delivers a supercharged boost of natural moisturising factors (AKA NMFs, made up from multiple amino acids, fatty acids, ceramides and hyaluronic acid) to keep the outer layer of the skin hydrated, plump and bouncy. Also issuing skin with a shield to protect against free radicals, this uber-hydrating cream can be applied after serums for superlative surface moisturisation. May dry skin never darken your doors (read: face) again...
Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply after serums as needed for effective surface hydration.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together

This item
The Ordinary Natural Moisturising Factors + HA 30ml
£6.10
Other Customers Bought
Customer Reviews
5 stars rating 251 reviews
4 stars rating 61 reviews
3 stars rating 35 reviews
2 stars rating 15 reviews
1 stars rating 8 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great basic moisturiser
Very simple but effective cream. It moisture and keep skin hydrated. It sinks into the skin, doesn't leave any sticky or shiny finish. Doesn't irritate or peel. Perfect under spf. I have oily skin so for me it is perfect. Definitely worth to buy.
by Dorota
Was this helpful?
No Ordinary Moisturiser
Normally, I really struggle to find a decent moisturiser; typically I usually suffer an allergic to many, whilst others are either not moisturising enough or go the other way, causing me to break out. The Ordinary's 'Natural Moisturising Factors' proved a surprising - and much welcome exception - in that it manages to nicely moisturise without causing blemishes. Moreover, it is a fraction of the cost of much more expensive, and in my experience, inferior moisturisers. It works brilliantly with The Ordinary's Niacinamide 19% + Zinc 1%. If you are looking for a no-nonsense, effective moisturiser, I would definitely recommend you give The Ordinary a go and if it doesn't work for you, at least you've not broken the bank in trying.
by Snekanin Verified Purchase
Was this helpful?
Amazing ordinary
Amazing product, that's what I was looking for my skin. Fast delivery and delivered boxed in excellent shape.
by Alikh Verified Purchase
Was this helpful?
Must in routine
I have very dry ance prone skin, that reacts to literally anything that is put on the face, and this product has been wonderful. It supplies hydration to my skin while not feeling overly greasey.
by Suzyy Verified Purchase
Was this helpful?
Best for dry skin
My skin is sensitive and dry, so this product has become a must in my skincare routine. It's the first time I use a product that hydrates my skin perfectly!
by Suzy Verified Purchase
Was this helpful?
Great moisturiser
So cheap for what it does and works so well
by Holly Verified Purchase
Was this helpful?
Good for dry skin
I bought this for my niece as an introduction to the Ordinary products. She has a dry skin type. She liked it a lot.
by Natasha Verified Purchase
Was this helpful?
Rich Moisturiser
I was skeptical of trying this as it is a thick & rich moisturiser, as those kind tend block pores. But since I was using so many actives in my skincare regime, I needed a rich moisturiser which also would play well with the other actives whether from the same brand or other brands. Since this was so raved about & love the ordinary's products & it is natural moisturising factors, I gave it a try & boy was I sooo glad. Didn't clog the pores, is very rich & thick yet gets absorbed quickly, doesn't fight with other actives. I bough this & later got the bigger size. Get it, it should be part of your skincare regime even if you do not use actives (which you should). It also works in extremely cold or dry weather. I have spoken in detail about what are peptides & ceramides & actives & what they do on my igtv channel @hajwanders & spoken about The Ordinary's products too in length. Do check it out to learn more. Thank You.
by Haj
Was this helpful?
A bit average
Not my favourite product but does the job, nothing fancy
by Genevieve Verified Purchase
Was this helpful?
Super mosituriser
Great mosituriser and very affordable! I prefer to use it only as a night cream in warmer months as it is a little thick. Does not cause breakouts and mixes well with other oils such as vitamin c products.
by Claire
Was this helpful?