OUAI Medium Hair Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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Customer Reviews
5 stars rating 91 reviews
4 stars rating 21 reviews
3 stars rating 4 reviews
2 stars rating 4 reviews
1 stars rating 2 reviews
Top Customer Reviews
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Amazing
Absolutely love this shampoo but when you have thick long hair it is very expensive
by Judit Verified Purchase
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Soft hair
I have recently used olaplex but my hair is not chemically damaged only heat. I just ran out of my olaplex My hair feels lovely and soft and can go a fair few days between washes before getting greasy
by Sophia Verified Purchase
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Lovely shampoo
After struggling with thinning hair at the front of my head due to using less than adequate quality shampoo and conditioner I decided to purchase this shampoo after receiving a sample of it, really glad I did, the thinning has stopped and is looking much better, I bought the bottle over a month ago and I still have over half of it left so a little goes a long way, lovely smell and lovely texture will definitely repurchase
by Holli Verified Purchase
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Ouai to go
Beautiful scent and works perfectly with the matching conditioner, slowly trying more and more of the Ouai range and haven’t been disappointed yet!
by Bunnie Verified Purchase
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Amazing
Honestly, one of my favorite Hair care products I would definitely repurchase it. It is a little bit drying but that wasn’t a problem because my conditioner is really hydrating.
by Aisha Verified Purchase
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Amazing
Honestly, one of my favorite purchases this year it really helped my hair and it wasn’t really trying. It was just right. I love it and I would definitely repurchase it. 🫶🏻
by Aisha Verified Purchase
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Great item.
I’d used Olaplex for about a year and it was actually more damaging to my hair rather than helping it. This shampoo has restored my hair into it’s previous condition. You only need a small amount so it’ll last ages. The smell is also so good!!
by Suki Verified Purchase
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Such a nice shampoo
Love this for my curly hair, makes it feel so soft and fresh
by Jade Verified Purchase
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It's okay
Nice gentle shampoo. Perhaps a bit too pricey for what it delivers. But I would use it again.
by Egle Verified Purchase
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A good shampoo
I use this as my regular shampoo. I feel it is very neutral and just does the job well - cleans my hair and doesn’t leave it greasy. I don’t think it does anything super special but a great shampoo that I always repurchase nonetheless!
by Ellen Verified Purchase
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