OUAI Fine Hair Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 35 reviews
3 stars rating 18 reviews
2 stars rating 11 reviews
1 stars rating 10 reviews
Top Customer Reviews
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Hair that makes your day
This shampoo smells great and produces fabulous results. Just makes life better when you start the day with your best hair. Worth the price tag and great volume without weighing your hair down. Light and breezy. 5 stars from a harsh marker.
by Hair that makes your day
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Pot Pourri
I love a fresh rose smell (label M mousse or REN lotion) BUT the only other person I know who would enjoy this overbearing scent is my aunty Lyn. Now my hair is dry and I’m creating a continuous waft of musky dried roses like I have fallen into a bucket of pot pourri. As for it’s conditioning, it is ok, not great.
by Rach
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Such a shame about the smell
I loved how this made my hair feel (thick, shiny, voluminous etc) but I just couldn't get past the fragrance which was very 'mature', if you catch my drift. Steer clear if you're not a fan of magnolia/jasmine scents, as this didn't fade all day.
by Jess
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Beautiful Shampoo
This shampoo is pure luxury. It smells incredible firstly, which lasts for days. I love the lightweight formula on my very fine hair, it did not weight it down or look oily. My scalp feels refreshed as well, and a great amount of foaming. Will 100% repurchase this.
by Dee
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Ouai shampoo and conditioner
Lovely - this has improved my hair as no other has done. It is a cracker.
by Jessie
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Volume
Smells great and works!
by J
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Amazing
Great smell, great foam, pretty to look at, and great for my fine hair.
by Laura
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Luxurious
Leaves hair soft and not weighed down. Hair feels stronger with a beautiful aroma.
by Sonia
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So happy!
So after using up my collection of shampoos I really had my heart set on this one from Ouai. I have fine hair but a lot of it. Today was the first day using it and I’m so impressed, I didn’t use any product in my hair to add volume before drying, to really see how well the shampoo works. I am so pleased!! My hair feels really clean, strong too and it hasn’t weighed it down. I find SO many other shampoos, that claim to be for fine hair, do. My hair has bounce and feels full. Also the smell is divine!!!! I’ve purposefully not put perfume on today so I can keep getting the scent of my hair, so good!!
by Cesca
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Beautiful
I have very fine highlighted hair! Almost baby like! Have always struggled to find a shampoo gentle enough but still hydrating enough to treat my colour! This shampoo is beautiful! Would I expect anything else from this brand! Light texture, gorgeous scent, fresh and clean not overpowering! Hair feels super clean and silky smooth! Love it!
by rachanna
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