OUAI Fine Hair Shampoo 300ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Customer Reviews
5 stars rating 130 reviews
4 stars rating 39 reviews
3 stars rating 19 reviews
2 stars rating 11 reviews
1 stars rating 11 reviews
Top Customer Reviews
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Nice shampoo - not sure it made a difference
It’s a nice enough shampoo but I’m still looking for that holy grail product for my fine hair
by Emma
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The hype is lost on me.
To start with the positives I find this shampoo lasts a long time and smells nice. It’s pleasant to use, lathers up nicely and doesn’t weigh my hair down. However I can say that about shampoos which are much more affordable that also offer extra benefits such leaving my hair smooth and soft. This feels like a generic shampoo but with a luxury price tag.
by Lili
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Amazing
Gives volume without weighing the hair down and no greasy build up, have bought this again and again
by Aimee Verified Purchase
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3 months of use - Meh
For the price I am disappointed, I have been using this twice weekly for nearly 4 months and yes my hair is soft and shiny after use but no real difference from much cheaper products. The smell is strong, I like the scent but it does linger for days after use and if you don't like the smell I could see that being a problem. I will not be repurchasing, I cannot see what this has done for my hair in the long term and cannot justify the price when it seems to be a bog standard albeit very fragranced shampoo/conditioner. The product has lasted very well and I still have some left even after 3 months and I have medium long hair.
by Kayleigh Verified Purchase
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Great quality
I decided to try Ouai after another brand of shampoo ruined my hair. I ordered the fine hair shampoo and conditioner and was really impressed. It made my hair look and feel much healthier, I also found the smell to be normal as some reviews stated it had a “perfumey” smell which I didn’t find. My only complaint is that, if I use more than a coin sized amount of the conditioner I find it leaves a film on my hair. The conditioner sometimes feels like it isn’t fully washed out even after rinsing for a few minutes.
by O Verified Purchase
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A little goes a long way.
Whilst in the current climate it’s fair to say this is not the cheapest shampoo you could buy, it is by far one of the best. Leaves your hair soft and sleek. Smells amazing, and a small amount goes a long way, I have short fine hair, I use about the size of a five pence in my hand. I had someone at work tell me I smelled lovely… no perfume, it was my hair. I love the fact that the bottles can be refilled. Love it.
by Maria Verified Purchase
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Good product
This is a lovely shampoo, especially if you have a lot of fine hair like I do. Smells great just wish it wasn't so pricey!
by Lizzie Verified Purchase
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Lovely shampoo for fine hair
I wanted to try this for a long time and bought a bottle during Black Friday sale. Used it yesterday and it’s beautiful! I love the fragrance, it’s subtle and not too strong and my hair is bouncy, has shine and the quality feels improved after just first use! Very nice shampoo
by Mansi Verified Purchase
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Amazing
Smells amazing and leaves my hair squeaky clean without drying it out.
by Mia
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Nice shampoo
Usually, my hair gets greasy super quickly, but this shampoo is brilliant at preventing that as well as smelling amazing! As a fine hair owner it is a huge amount of product, it lasted me for over 4 months.
by Lidija
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