OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 506 reviews
4 stars rating 97 reviews
3 stars rating 21 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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On the fence
I’m really on the fence with how I feel about this product, it deep cleans really well (hence the name), but I find it to be drying sometimes… it’s important to follow up with a nice rich conditioner after. Lovely scent though!
by Court Verified Purchase
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Love this
One of the best shampoos for me. Really cleans your hair without striping it, I use it once every week or 2 as a refresh. Love it
by Ami Verified Purchase
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Cannot live without
I recently ran out of this shampoo and decided to see if my hair would survive without it. Two weeks later and my hair was greasy hours after washing. Ordered this again and honestly I won’t ever be without, i use it once a fortnight / every 4 washes for my first cleanse and it removes all the build up on my hair!
by Debbiek89 Verified Purchase
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The GOAT of Detox Shampoos
This is quite literally the best shampoo for ultra clean hair, removes build up, perfect for hard water and just the best detox shampoo I have ever used. I always have 2 bottles as well as one in the shower! Also doesnt strip coloured hair. Smells insane!
by Cam Verified Purchase
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Absolutely brilliant
One of the best shampoos to be discovered in years. Especially if you live in a hard water area. Properly cleans your hair without striping.
by TL Verified Purchase
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Perfect to remove build up
I’ve used this shampoo for my first cleanse for years and absolutely love it. It is perfect to remove build up and really cleanse the hair and scalp. A little goes a long way so the bottle lasts for a long time!
by Steph Verified Purchase
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Deep cleaning
I have curly hair and get a build up on my scalp and hair from all the products but this works like magic and gives it such a deep cleanse
by Georgia Verified Purchase
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Best detox shampoo
Love love love,.repeat purchase. Leaves my hair super clean, shiny and manageable. Smells amazing. Little goes along way too
by Nix Verified Purchase
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Great shampoo
I absolutely love this shampoo. I wash my hair every 4-5 days and I use this shampoo and so two washes. It gets rid of all the build up but it is so gently at the same time . The best
by Patricia Verified Purchase
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Please never discontinue
I suffer with an oily flakey scalp and this is one of the only shampoos that help get rid of my flaky scalp. I use as a first shampoo and it lathers up great. My favourite detox clarifying shampoo
by Holly Verified Purchase
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