OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 521 reviews
4 stars rating 102 reviews
3 stars rating 21 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Fantastic
This stuff smells so clean and makes your hair feel even cleaner without stripping it of moisture. Didn’t realise they made a smaller size so when I’ve run out of this, I will buy the smaller as I’ve had this bottle since December and I’m still going with it into August!
by Ruby Verified Purchase
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Wonderful shampoo
This is a repeat purchase for me, I think it’s the best clarifying shampoo on the market. I only use it once a week (use another shampoo on other wash days) so it lasts for ages
by Rachael Verified Purchase
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You won’t regret this
2nd time repurchasing. Feels and smells so luxurious, worked well with my extensions and left me looking like I came out a salon. A little goes a long way because it’s so concentrated.
by Cm Verified Purchase
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Clarifying
Leaves hair squeaky clean — it’s been really good for removing buildup from my curl cream and leave in conditioner etc. But strips moisture if you use too much!
by Kit Verified Purchase
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A little overhyped
I’m not sure if it’s just my hair, but I found this a little drying. It absolutely does cleanse my hair, but I need to really give it a good mask/condition afterwards to stop it feeling like straw!
by Becky Verified Purchase
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I get the hype
This shampoo leaves your hair feeling squeaky clean but not dry at all.
by Rollerskates Verified Purchase
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Love the smell!
I adore the smell of this shampoo. It leaves your hair feeling so clean and fresh.
by Charley
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Repeat Purchase
I always use this as my first wash shampoo. A little goes a long way, it lathers up really well and smells divine. It's also kind to your hair. I wouldn't be without this in my routine.
by CarolinKef Verified Purchase
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Excellent detox shampoo
This shampoo cleans the scalp without stripping it. It's great! I had a small sample and loved it so have now bought the large size. I don't use it everytime I wash my hair but use it every 3-4 washes. Love it!!
by Caroline Verified Purchase
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Squeaky clean
I absolutely love this. I have fine hair that breaks easily so use a lot of oils and creams in styling. I use this shampoo about twice a week to remove all the build up. Hair feels squeaky clean, smells fresh and feels like a reset. Bottle lasts ages too and I have waist length hair.
by Ru12 Verified Purchase
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