OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 502 reviews
4 stars rating 97 reviews
3 stars rating 20 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Great shampoo
Great to die getting rid of the buildup of products especially being blonde using purple shampoo
by Katie Verified Purchase
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Loved
Makes my hair feel really nice after using and smells great!
by M Verified Purchase
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Stunning
Amazing clarifying shampoo. Don’t use more than once weekly as will dry hair out
by mia Verified Purchase
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Love
This is an amazing detox shampoo! Love it
by Holly Verified Purchase
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Love!
I have blonde colour treated hair and this shampoo works as a great alternative to purple shampoo. I use it once a week to give my scalp and hair a good cleanse and get rid of any build-up.
by Jodie
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Favourite shampoo for a deep clean!
Cleans every drop of product buildup from your hair but still gentle enough not to strip the hair completely. Love it!
by Mer Verified Purchase
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Amazing deep cleaning shampoo
This is the second bottle for me. I use it once every 2 weeks or so, especially after using scalp oil or dry shampoo, voluminizer, etc. All this causes buildup which you don’t see, however once I use this I can literally feel that the roots are lighter and less weighed-down. They also last a day longer without washing.
by Silvi Verified Purchase
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Good product but bad packaging
Loved the shampoo for a once a week wash.. if I use it more than that it gives me a flaky scalp. Packaging needs redesigning as it is so difficult to squeeze the rest out when you get to the bottom of the bottle and for this reason I won’t buy it again
by Sophie Verified Purchase
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Ultimate
The ultimate detox shampoo, leaves my hair feeling lovely and clean.
by Charlotte Verified Purchase
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Favourite shampoo
I love this shampoo! Hair is nice and clean after, it lasts ages as well
by Roksana Verified Purchase
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