OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 502 reviews
4 stars rating 97 reviews
3 stars rating 20 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Detox queen
Use this once a week to give my hair a proper cleanse. Leaves it feeling so lightweight and able to leave longer between washes
by Amy
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Detox shampoo
I have only used this once but I like it. I have heard good things about the perfume smell and I don't know why but it's important I like the smell and is one of the reasons why I can't stand Olaplex. Anyway, this shampoo isn't the one with the smell everyone is raving about as I got the Ouai medium hair conditioner and that one does smell amazing. This one still smells okay though, it's not overpowering and it really does make your scalp feel clean and fresh. I have naturally dry hair so I can't comment on oiliness but I will defo buy again.
by Jo Jo Verified Purchase
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Good for infrequent use
I use this every now and again to remove buildup, and it does the job very well! I'm not mad about the smell, but it smells natural :)
by Brianna Verified Purchase
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Brilliant clarifying shampoo
I love this shampoo. Bought it on a whim when I was running out of olaplex and glad I tried it. My hair feels so much cleaner since swapping.
by Trisha Verified Purchase
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Hair feels so clean
My hair and scalp feels so clean after using this and I like the smell. I like that it has apple cider vinegar in to help my scalp.
by ellie Verified Purchase
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Favourite
This one was an instant repurchase for me. So good for removing product buildup and keeping a nice clean scalp.
by Lauren Verified Purchase
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The best shampoo
Honestly the best detox shampoo. I oil my hair most weeks and I use a lot of product on it and this is such a treat to use and melt away the build up
by Hannah Verified Purchase
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Best shampoo
I love this shampoo, it’s the best one I have used and makes my hair so clean. I used to get a bit of dry skin on my scalp and since started using this my scalp is so much healthier and cleaner. No dry skin anymore
by Caitlin Verified Purchase
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Love
My favourite shampoo. I tried others from this site, but I keep coming back for this. A small amount goes a long way. I rub it between my hands and then apply. My hair is clean, shiny and so much healthier.
by Anja Verified Purchase
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Amazing
I love this shampoo,cleanses my scalp very well without drying my hair, as I have an oily scalp. I love the smell,and I love the fact that it has apple cider vinegar.
by Z Verified Purchase
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