OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 481 reviews
4 stars rating 91 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Squeaky clean
Tried this based on other recommendations and I'm not disappointed. My hair felt super squeaky clean afterwards and brightened my blonde highlights. Will definitely purchase again.
by Twinkle Verified Purchase
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Squeaky Clean
This shampoo will leave your hair the cleanest it will ever be!! If you oil your scalp then this is a must have gals! Also doesn't leave ends dry which is the stuff of magic
by Clo
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A little goes a long way
I really like this product, a small amount is enough to end up with perfectly clean hair. It smells good and has a chic bottle.
by Katalin Verified Purchase
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Worth it
Love this , pricey but leaves your hair feeling so clean!
by B Verified Purchase
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Greattt
A little really does go a long way; just a small amount creates a nice lather. I purchased the 300ml bottle and have been using it once a week for 5 months, and I’m still not even halfway through. It effectively cleanses my hair, removing buildup without stripping it of moisture. Overall, it’s a fantastic value for the longevity and performance it offers!
by Ghada Verified Purchase
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Amazing
It makes my hair less heavy and clean. I use it once a week, it removes product buildup while maintaining moisture, I thought it would make my hair dry and frizzy but it's actually refreshed and manageable
by Ghada Verified Purchase
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Great shampoo
Excellent shampoo, left hair feeling much fresher and less heavy
by S Verified Purchase
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Squeaky Clean
Good shampoo for cutting through build up but would only use it twice a month as it is quite drying for the hair
by Kerry Verified Purchase
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Repurchase
So great to have as a treatment at home, I use maybe once a week to cleanse my hair and scalp
by Coraa Verified Purchase
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The best!
Holy grail cleansing shampoo for me. I have fine, colour treated hair and this gives my scalp a good cleanse without stripping my colour or leaving it feeling dry. Would recommend using once every couple of weeks.
by Annie
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