Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 167 reviews
4 stars rating 66 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
1 stars rating 7 reviews
Top Customer Reviews
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Good
It’s a good purple shampoo. Nothing special though. It didn’t make any major differences to hair colour
by Antonia Verified Purchase
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Does the job
Makes my hair less brassy and toned does exactly what it says it does. Doesn’t leave my hair really dry after either albeit it’s still dry so I do lather on lots of conditioner when I use this. Happy with it though probably the best silver shampoo I’ve tried.
by Kerry Verified Purchase
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Good toning shampoo
I have long highlighted blonde hair and this shampoo eliminates any brassy tones. I leave it on for a couple on minutes. It doesn’t stain my hands and my hair feels clean after. I knocked a star off because it is pricey and I’m not sure I’d notice it was olaplex.
by Francesca Verified Purchase
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Great for your blonde
Best blonde shampoo I’ve used and olaplex has saved my damaged hair. This means I can wash my hair with olaplex plus brighten it once a week without losing the olaplex benefits.
by Samantha Verified Purchase
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Soo knotty
Yes this will tone your hair but you will spend the next hour trying to brush your hair because it’s so knotty afterwards. If you use this, use a really thick conditioner or hair mask and you’ll be okay. I wouldn’t say this is a must have, there are better out there but no harm in getting it if you’re set on it!
by Ang Verified Purchase
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Lovely luxury treat, left my hair soft and the gave the blond a boost.
As other reviewers have said, this is quite expensive but it is such a nice treat for your hair. Its a good purple shampoo that doesn't leave my dyed hair feeling dry (which I find lots of purple shampoos do). My hair can we quite frizzy and the No3 Perfector definitely took down the frizz. The conditioner is one of the nicest I've used and leaves my hair soft. Boosts blond hair and leaves it feeling soft and strong.
by Alice Verified Purchase
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Fab product
I have bought this before I am naturally grey and never had as many compliments about my hair since I used Olaplex I’m very happy
by Joanne Verified Purchase
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Be careful of purple hair
I have white/silver grey hair. It’s an excellent shampoo but, leave it on too long, or use it too often and I have lilac purple hair!. The reason for 4* rating I love it but can’t use it too often as I don’t want purple hair, so I’ll have to buy the non-purple shampoo for the times I don’t use it.
by Ranfje
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Scalp issues
I absolutely love what this did to my actual hair the day I washed it but oh my goodness the scalp irritation I experienced is dreadful and takes over 2 weeks to heal. Crawling itching, then sore raised spots on my scalp and back of neck where my hair touches. I’ be tried it twice and can’t risk it again. My scalp is pretty good normally
by Jo Verified Purchase
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Olaplex Magic
I love this product it keeps my blonde hair so bright and clean between colours. It's the best purple shampoo ever
by Andrea Verified Purchase
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