Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 167 reviews
4 stars rating 66 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
1 stars rating 7 reviews
Top Customer Reviews
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Good
Good for blonde hair makes it lighter it works well
by Emma
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the best
I have tried several purple shampoos or masks for my blonde highlights and I find that the Olaplex one is the most effective. You don't need to wait 10-20 minutes for the best results as it is common with other brands. Don't get scared by your hands turning purple, it does not stain them - by the end of the shower time the colour will wash away.
by Jane Viaf Verified Purchase
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The best purple shampoo ever!
Well worth the price, I’ve tried every purple shampoo that exists and this is hands down the best! It’s so pigmented there is a visible difference with just one wash. Compared to other purple shampoos that can be quite damaging, the bonding agents in this really do work! Definitely a staple in my hair routine
by Gina Verified Purchase
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Once a week
I use this once a week to keep my natural wavy grey hair looking fresh and vibrant. It’s a great ‘toning’ shampoo but I would advise using it alongside no 4.
by Kate Verified Purchase
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Good!
I found that this worked well on my highlighted blonde hair to take the brassy look out. However, it dyed my hands and I find that cheaper alternatives work just as good!
by JB Verified Purchase
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Works well!
Olaplex products are so great and this one definitely does the job! Tones my bleached hair very nicely and doesn’t make my hair tough to untangle. Very effective and nourishing purple shampoo!!
by Candace Verified Purchase
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Powerful purple
A great purple shampoo which toned my brassy hair within one wash. Very powerful though, don’t leave on for more than a few minutes! Added benefit of the Olaplex formula!
by Becki Verified Purchase
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Favourite purple shampoo
When I put this on you can notice the difference afterwards, my hair looks so much more brighter and blonder, whilst also keeping your hair healthy and feel hydrated. This shampoo definitely doesn’t dry out your blonde like other purple shampoos do!
by Lucy Verified Purchase
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Favourite purple shampoo
Love this, gives a good clean blonde without turning the hair purple or grey, doesn’t dry it out as much as some other brands also.
by Ru Verified Purchase
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Go to
My go to purple shampoo, which I mix with a tiny blob of olaplex shampoo to help lather, works a treat!
by Sarah
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