Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 167 reviews
4 stars rating 66 reviews
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Top Customer Reviews
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LOVE
Great set and a good saving. The purple shampoo tones my blonde hair perfectly. It does stain hands, but it’s normally gone by the time I get out the shower.
by Kirsty Verified Purchase
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Great shampoo
This is a great shampoo toned my colour perfectly it’s a great product
by Kerry Verified Purchase
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Love it
Great product. Does it wonders! Highly recommended and I love it!
by Daniela Verified Purchase
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Purple shampoo
Very effective purple shampoo, first time I used it I left it in for maybe more than 3 mins and it definitely took away any brassy tones. Now I just leave it for a minute or two depending on how regularly I use it and it works really well. Doesn’t lather up much so I shampoo my hair first and apply this after.
by Holly Verified Purchase
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Perfect!
The perfect shampoo for brassy blonde hair! Noticed a massive different after one use and only leaving on my hair for 1 minute!
by Lori Verified Purchase
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Great
Great toning shampoo, my hair goes from brassy to blonde instantly after each wash. I find it can be a tad drying but nothing in comparison to many purple shampoos. But if you follow up with olaplex shampoo to add that hydration back into your hair it’ll be spot on. Great results
by Keara
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Excellent
Excellent shampoo for grey hair and hair that’s had highlights. Worth every penny 20 minutes.
by Griffiths Verified Purchase
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First time with Blonde ✨
I love all Olaplex products and use them regularly. This was my first time with the Blonde shampoo and I love it. It doesn’t leave your hair dry as the regular one and the color is perfect. 🥰🥰🥰
by Veronika Verified Purchase
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it’s a no from me
I wanted a purple shampoo to maintain my newly blonde hair earlier this year and olaplex seemed the best choice as it was the same brand as my shampoo and conditioner. But i was wrong, made my hair look almost grey/silver and it had a weird texture, completely ruined the colour/toner that we created at the salon. no, just nope.
by Sophie Verified Purchase
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It really works
I have repurchased this because it works really well in reducing brassy tones and refreshing my hair in between salon visits. The bottle lasts a really long time too.
by Aine Verified Purchase
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