Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 167 reviews
4 stars rating 66 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
1 stars rating 7 reviews
Top Customer Reviews
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First time using Olaplex Blonde Enhancer
Bought this product for the first time. My hair feels good but unfortunately it has left purple tones in my hair after giving my hair a good wash.
by Lauren
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Repurchase
Absolutely love this product & can't recommend it highly enough. It is a strong toner so worked perfectly for me - bye bye "warm" tones, hello icy blonde!
by Carly Verified Purchase
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Lottie
This product knocked all the yellow and brassy tones out of my hair in one use. I use this once a week and find that the olaplex really helps to not dry out my hair like other purple shampoos I’ve tried have done
by Lottie Verified Purchase
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Amazing
Keeps the brassiness out of my hair. Love this!
by Lauren Verified Purchase
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It really works!
I've used this a few times now and am amazed with the results. My hairdresser has told me that my hair will always tend to look a warm blonde even with cool blonde highlights, so I use this to help take out any yellow brassy colour, and it does it perfectly. My hair doesn't feel dry after using this either. Word of warning though: use gloves or use a good hand scrub afterwards, otherwise your hands will be purple for a few hours!!
by Anna Verified Purchase
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Fabulous kit and goodbye to Fan**a
I previously used another purple shampoo but won’t be going back to it now that Olaplex has released its own! This is so much more hydrating but just as deep and effective at toning out the brassy colour in between professional colouring. This is a great value pack! I sleep in No. 3 too and it’s such a great treatment!
by Kylie Verified Purchase
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Does the trick
Good purple shampoo, maybe a bit gentler than some others out there. Similar to olaplex shampoo if you’re already a fan.
by Samantha Verified Purchase
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works really well
neutralises brassy tones really well and doesn’t strip the hair
by Candace Verified Purchase
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Great for brassy hair
Love this shampoo. Gives my brassy highlights the lift it needs!
by Laura Verified Purchase
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the best purple shampoo
I was scared to use toning shampoo on my hair after having it bleached as i’ve had nightmares in the past, so i’m glad i invested in this as my hairs never looked or felt better! it lightened a lot more than expected to the point friends asked if id had my hair redone! works best alongside the bond conditioner and feels as strong as my natural hair even after using hot tools :)
by Erin Verified Purchase
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