Milk Makeup Hydro Grip Primer 10ml
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£18.00
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With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.
Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.
This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
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Customer Reviews
5 stars rating 628 reviews
4 stars rating 199 reviews
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Top Customer Reviews
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go for the dupe!!
ilk Makeup Hydro Grip Primer is good, but I honestly think there are better dupes out there. It has a nice tacky texture that helps foundation adhere really well, giving your makeup some serious staying power. It does a great job of holding everything in place and adds a nice dewy finish to the skin. The consistency is lightweight, and it works well for both dry and combination skin types. However, the price point is a bit high for what it delivers, and there are more affordable alternatives that work just as well—if not better. Dupes like the e.l.f. Power Grip Primer provide a similar sticky base and hydrating feel, but at a fraction of the cost. Overall, while Milk Makeup Hydro Grip Primer is a solid option, I think the performance can be matched by cheaper options, making it harder to justify the splurge. It’s good, but not necessarily groundbreaking.
by Mara97
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2nd time buy
Keep my makeup in place all day. Won’t use any other primer.
by Agnes H Verified Purchase
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My favourite
Favourite, favourite, FAVOURITE primer! It’s pricey but worth it, genuinely makes the make up last all day! It has a sticky finish to it and haven’t found that products pile. Second bottle as the first lasted so long!
by Jess Verified Purchase
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Amazing
If you want your make up to last all day long then buy this primer. I’m absolutely loving it make up definitely grips and doesnt move.
by Danni Verified Purchase
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Amazing
I feel like this is one of the only primers I’ve used where it actually helps the look and longevity of my makeup. I’ve found it’s important to let it dry down for a minute before applying makeup then it works like a dream.
by Mills Verified Purchase
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Sticky
I didn't particularly like the product, it was a bit too sticky and I had to work a bit more than I am used to in order to make the foundation work. Then again, maybe it's a me problem...
by Luca Verified Purchase
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I'm yet to be convinced
The Milk Makeup Hydro Grip Primer is widely loved for its ability to lock in makeup and keep it looking fresh for hours. It’s packed with skin-loving ingredients like hyaluronic acid and aloe water, which help keep the skin hydrated. While I can’t say I’ve personally noticed dramatic differences, many makeup artists swear by its lasting power, so it feels like a bit of a placebo for me!
by Corina Verified Purchase
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10/10
Unbelievable primer. Perfect for applying makeup on top and it doesn't budge all day. My favourite primer of all time.
by Nicola Verified Purchase
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The goat
The best primer, makes my make up last all day. Helps smooth my pores and doesn’t break me out.
by Holly Verified Purchase
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Love this primer!
Always loved using this primer. It’s always my go to. Works great!
by Sarah Verified Purchase
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