Davines OI Absolute Beautifying Shampoo 280ml
You'll earn 26 Status Points with this product
£25.50
Or 4 interest free payments of £6.37 with
In stock | Usually dispatched within 24 hours
WE CURRENTLY SHIP DAVINES THROUGHOUT THE UK AND IRELAND
Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.
Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.
Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
This item
Davines OI Absolute Beautifying Shampoo 280ml
£25.50
Other Customers Bought
367
£29.25
66
£24.75
47
£23.50
46
£45.50
176
£30.00
57
£24.75
Customer Reviews
5 stars rating 103 reviews
4 stars rating 19 reviews
3 stars rating 12 reviews
2 stars rating 4 reviews
1 stars rating 0 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great for bleach blondes
As the title might suggest I have bleach blonde hair, which is also long, very coarse, thick and yes, can be totally unmanageable. My local hairdresser switched to Davines products from Kerastase; having never heard of Davines, I was initially disappointed, but nonetheless, this was how I was introduced to the brand. I can honestly say now I’m so glad they did. This shampoo has done wonders for making my hair washing easier. I only wash once or twice a week, I gym a lot too so not much time for spending an hour or two trying to control my hair! This shampoo is a pleasure to use and really helps to moisturise what can be very dry hair, making hair drying and styling much easier and quicker. Over time I’ve noticed my hair is in better condition, possibly attributed to the matching conditioner which is very rich and more like a mask, but certainly does wonders on hair types like mine. The blonde is brighter, too; I don’t find I need to use violet toning shampoos quite like I used to. Personally, I find it lathers extremely well considering its sulphate free, and I don’t feel I need to use a lot as I have with other shampoos. If you’re sceptical, I would definitely recommend you try the set, I’m sure you won’t be disappointed.
by Lilo_92
Was this helpful?
My fav shampoo
I love this shampoo, it smells amazing and really improves the quality of my hair. The all in one milk and conditioner in the same range are winners too. I would buy anything from Davines now, this brand and Oribe are my favourite 2 hair care brands ever.
by Rachael_E
Was this helpful?
Love the brand
My first - consciously, at least - SLS-free shampoo. Enjoyed it thoroughly and was surprised at how long it lasted - almost 3 months. Will definitely repurchase.
by Maryam
Was this helpful?
Favourite Shampoo
I love the effect this has on my hair. It’s become more manageable and softer. I have dry hair although my roots can get oily quickly and this really balances it out without stripping. I don’t love the scent - wish I knew what it was to describe - but it doesn’t linger in my hair so I haven’t taken any stars off for it.
by B
Was this helpful?
Its okay...
I love this shampoo in the sense that my hair feels amazing after, but I find myself having to use a lot of it. I have really long hair, and I've seen reviews saying a little goes a long way...but in my case, it definitely doesn't. I can go through a bottle in about 8 washes, which at £16.50 can be rather expensive!
by Ashley
Was this helpful?
One of the best shampoos ever.
I had quite a number of samples for this product but never got round to it until I ran out of my normal shampoo. Was totally surprised when I first used it and can now understand the hype! The smell can be quite overpowering for some but I'm quite used to the perfumed smell by now. My hair feels incredibly soft and not dry at all. The conditioner is not a must, but it's a 'nice to have' companion product.
by ERIALC
Was this helpful?
The best
Makes my hair so soft.
by Martha
Was this helpful?
Not worth the hype
I have balayaged, bleached hair and this just wasn't nearly hydrating enough. The smell is very strong and powdery and I found it didn't improve the texture or appearance of my hair at all. I have had better results from much cheaper shampoos.
by Charlie
Was this helpful?
Lovely
This is a gorgeous shampoo, makes my hair soft and manageable.
by Del
Was this helpful?
My Hair LOVES This!
I'm so happy I decided to go for this Davines shampoo! My dry, flaky scalp rejects basically ANY shampoo except this one and another one I keep on rotation – this makes my hair feel SO smooth and clean; it really helps it look glossy and healthy like never before. My only issue is, it seems to make my hair a bit greasier the next day, so I can't go too long between washes. But other than that, I definitely recommend this to anyone with a sensitive scalp!
by Francisca
Was this helpful?